eCommerce / DTC Growth Strategist - AU/NZ (Remote)

Who We Are

Right Hook Digital is an eCommerce Growth Agency that's laser-focused on delivering unmatched growth for ambitious brands. We're all about results, but even more so, we're about relationships. Our "profit-first" approach means we don't just run ads; we build brands that last. By joining our team, you'll be part of a collective that genuinely cares about making an impact-not only for our clients but for each other.

With a specialized pod team structure, each Lead Strategist here is backed by a tight-knit team and equipped with the tools needed to drive real results. We don't believe in bloated client rosters or diluted focus-quality over quantity is our mantra. So if you're passionate about driving big outcomes and want a career that scales with you, we're your next home.

Why Right Hook?

• Focus on Quality, Not Volume: Fewer clients, more impact. We let you get deep into each brand's growth journey.
• Values at Our Core: Our values guide us daily-Client Success, Team Elevation, Wow in Every Interaction, Openness & Candor, and Kaizen.
• Growth as a Constant: With our Performance + Growth Framework (PGF), you'll always have opportunities to elevate your skills.
• Strategic Impact: You won't just manage accounts; you'll shape and execute on the Growth Marketing OS, where every dollar moves the needle toward profitable growth.
• Candid Culture: Feedback here flows both ways, from team member to CEO. We mean it when we say "Openness & Candor."

About the Role

As a Lead Strategist, your role will be to drive profit-first growth through expert strategy, creativity, and leadership. You'll be implementing our Growth Marketing OS to help clients scale profitably and overcome growth challenges. Here's what you'll be owning:

• Strategic Planning: Build and present data-driven strategies that connect to each client's big-picture growth goals.
• Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth.
• Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels.
• Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels.
• Client Relationships: Be the go-to advisor for your clients-Results Through Relationships isn't just a tagline; it's our core.
• Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies.
• Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks.
• Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.

Requirements

• What You Bring
• Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus).
• Proven success driving results with $40k+/month ad budgets.
• Marketing expertise in creative strategy, data analysis, and fundamentals.
• Excel & Google Sheets Pro with a handle on MER, CLTV, nCPA, and other critical business metrics.
• Top-notch communicator with a client-centered mindset.
• A natural leader and team player who embodies Right Hook's values, especially Client Success and Elevate One Another.

Benefits

Why You'll Love It Here

• Competitive Pay: $100-$130k (AUD) + access to company bonus scheme
• Learn from the Best: Access elite training, industry courses, and events to sharpen your edge.
• Career Advancement: As we grow, so do your opportunities. We're all about building leaders from within.
• Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond.
• Full Team Support: From media to creative, our team has your back so you can focus on what you do best.

If you're ready to make a real impact and join a team that's all about growth (for you and our clients), we'd love to see what you've got. Apply today and let's make big things happen, together.