Marketing Executive - Acquisition Strategy, Creative & Brand

The Marketing Executive, Acquisition Strategy, Creative & Brand supports the development and execution of customer acquisition strategies and integrated marketing campaigns across Consumer and Business Card portfolios and the Amex NZ Brand.

This role combines marketing, creative coordination and operational excellence, with a strong focus on campaign quality, process discipline, efficiency and the effective use of AI-enabled tools and technologies to drive scalable customer growth outcomes.

Reporting to the Acquisition Strategy, Creative & Brand Manager, you will help deliver high-impact campaigns across paid and owned channels, working closely with internal stakeholders and agency partners to execute best-in-class marketing initiatives that are customer-centric, commercially effective and operationally rigorous.

This role is ideal for a highly organised and commercially minded marketer who enjoys balancing strategy and execution, thrives in fast-paced environments, embraces innovation and AI-enabled ways of working, and takes pride in delivering high-quality work with exceptional attention to detail.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 3+ years' experience in marketing, preferably within customer acquisition, growth marketing, digital marketing or financial services.
• Experience managing or coordinating integrated marketing campaigns across digital and offline channels.
• Exposure to creative development processes including briefing, feedback management, asset approvals and implementation.
• Understanding of customer acquisition principles including audience segmentation, targeting, testing and performance optimisation.
• Strong project management and organisational skills with the ability to manage multiple priorities and stakeholders simultaneously.
• High attention to detail with strong quality assurance and process management capabilities.
• Strong communication and stakeholder management skills with the ability to collaborate effectively across teams and external partners.
• Analytical mindset with the ability to interpret campaign performance and identify actionable insights.
• Familiarity with AI-powered marketing, productivity and creative tools such as ChatGPT or similar platforms.
• Experience improving workflows, campaign operations or team efficiency through automation, process optimisation or scalable ways of working is highly regarded.
• Proficiency in Microsoft Office Suite

• Support the planning, execution and optimisation of integrated acquisition campaigns across paid and owned channels.
• Contribute to the development of acquisition offers, messaging and creative strategies that drive customer growth, engagement and profitability.
• Lead coordination of end-to-end campaign execution including briefing, approvals, creative production, implementation, QA and post-campaign reporting.
• Partner closely with creative and media agencies to ensure campaigns are delivered on time, on brand, compliant and aligned to business objectives.
• Monitor campaign performance and support optimisation through analysis of key metrics, reporting and actionable insights.
• Leverage AI-enabled marketing tools and workflow automation to improve campaign effectiveness, speed to market, creative development and operational efficiency.
• Identify opportunities to streamline marketing processes, improve workflows and enhance team productivity through scalable and efficient ways of working.
• Maintain high standards of quality assurance across campaign assets, approvals, tracking and reporting to ensure accuracy and execution excellence.
• Collaborate cross-functionally with Product, Brand, Analytics, Finance, Compliance and Governance teams to ensure alignment and successful campaign delivery.
• Maintain awareness of competitor activity, customer trends, emerging technologies and AI developments to identify opportunities for innovation and continuous improvement.
• Support budget tracking, invoice management and campaign administration activities where required.
• Ensure all marketing activity complies with internal governance, regulatory and brand standards.

You'll be someone that:

• Has a passion for customer acquisition marketing and delivering strong commercial outcomes.
• Is highly process-oriented and able to manage complex workflows with precision and consistency.
• Brings exceptional attention to detail and takes pride in delivering high-quality work.
• Embraces AI tools and emerging technologies to improve productivity, creativity and marketing effectiveness.
• Thinks in scalable systems and continuously looks for ways to simplify, optimise and improve how work gets done.
• Balances creativity with operational discipline and strong commercial judgement.
• Thrives in a dynamic, fast-paced and constantly evolving environment.
• Demonstrates initiative, accountability and a proactive mindset.
• Brings strong collaboration and relationship-building skills.
• Has strong analytical and problem-solving capabilities.
• Communicates confidently and effectively with stakeholders at all levels.
• Maintains a positive, energetic and team-oriented attitude.
• Has an interest in financial services and customer-focused marketing strategies.