Marketing Automation Project Lead

Our client is a leading manufacturer of consumer electronics, specialising in kitchen and laundry appliances for a premium market locally and globally. We are looking for a Senior Marketing Automation Specialist to serve as Project Lead for an established high‑performing marketing and automation team, with onboarding in February 2026. The role will scope and plan the implementation of a post‑purchase communications programme that proactively engages customers.

• Ideate, design, deliver and measure world‑class customer conversations and journeys.
• Support business stakeholders from digital, marketing and product teams by evaluating potential value, providing consultancy, and translating data into actionable requirements.
• Work with the project team to grow the post‑purchase data capture funnel and build a multi‑channel “next best” conversations programme.
• Gain a deep understanding of customer needs, purchase habits, and pain points.
• Design and optimise 1‑to‑1 contact strategies that enable data‑driven customer engagement.

• Experienced in developing and leading customer contact strategy.
• Strong stakeholder management skills, able to engage at all levels.
• Proven experience in marketing automation, journey mapping and designing and executing campaigns simultaneously.
• Proficiency in Salesforce Marketing Cloud preferable.
• Experience implementing end‑to‑end marketing automation strategy.
• Strong analytical skills and understanding of CRM integration, segmentation and automation workflows.
• Deep understanding of customer lifecycle marketing including acquisition, onboarding, engagement and retention.

If this sounds like you, please apply with your CV.