Senior Product Marketing Manager (Auckland) at Timescapes

Senior Product Marketing Manager Position: Senior Product Marketing Manager (Auckland, New Zealand). Timescapes is a construction technology company that transforms how project teams build. We enable teams to track, validate, and communicate progress with real‑time reality capture, helping them keep projects on schedule and on budget. Our customers love the proactive view we provide of their projects, which supports effective communication of milestones to all stakeholders. Using real‑time data, we service the largest construction companies across the US, Canada, Australia and New Zealand. What You’ll Do Positioning & Messaging Develop and maintain clear, differentiated positioning for Timescapes across segments (GCs, owners, developers), personas (Project Managers, Digital Teams), and geographies. Translate product capabilities into value stories that resonate with construction professionals. Go‑to‑Market Lead Lead GTM strategy and execution for new product and partner launches, and feature releases. Build and manage launch plans that align Product, Sales, and Customer Success around shared goals and timelines. Sales Enablement Own the sales enablement programme end‑to‑end: audit what the team needs, build it, and maintain it as the product and market evolve. Develop and keep current a full suite of enablement assets, including battlecards, competitive objection guides, one‑pagers, ROI calculators, demo scripts, and email sequences for each stage of the funnel. Run regular enablement sessions with the Sales team: new‑hire onboarding, product launch briefings, and ongoing deal coaching on messaging and positioning. Partner closely with the Sales Management team and Account Executives to understand where deals stall and create targeted materials that unblock them. Establish feedback loops between Sales and Product: surface recurring objections, competitive intel, and buyer language that sharpens both the roadmap and the pitch. Content & Demand Generation Create high‑quality content that educates and converts: case studies, whitepapers, webinars, landing pages, and campaign assets. Partner with Marketing to turn content into pipeline, owning the narrative across paid, owned, and earned channels. Market & Competitive Intelligence Maintain a deep understanding of the construction technology landscape, including direct and indirect competitors. Synthesize customer interviews, win/loss data, and market signals into actionable insights for Product and leadership. Customer Stories Build a library of compelling customer evidence across key verticals (infrastructure, commercial, residential) and regions. Identify and nurture customer advocates for reference programmes, case studies, and events. AI‑powered ways of working Design and ship AI workflows that make product marketing dramatically more effective: competitive monitoring, customer research synthesis, content drafting, and enablement generation. Requirements 5+ years in product marketing, ideally at a B2B SaaS company. Experience marketing to technical or field‑based buyers (construction, proptech, industrial, or similar is a strong plus). Proven ability to take complex products and craft messaging that is simple, sharp, and convincing. Strong writer: produce a customer story, a one‑pager, and an email campaign, and all three feel distinctly Timescapes. Commercially minded: connect marketing activity to revenue outcomes and measure what matters. Collaborative and low‑ego: comfortable on a customer call or a site visit as well as in a product roadmap review. Comfortable with ambiguity; this is an evolving function at a fast‑moving company. Benefits Meaningful equity in a growing company. Flexible, hybrid working environment. A product that genuinely solves real problems for real people. A small, ambitious team where your work has outsized impact. The opportunity to shape the product marketing function from day one. Competitive salary. EAP and wellbeing support. Enhanced parental leave. Southern Cross Health Insurance. #J-18808-Ljbffr