Posted 13 July, 2026
Senior Product Marketing Manager
Jobtailor
Auckland, AUK, NZ
Full Time
Reference: df5bf91fda0292e4
Job Description
\n Responsibilities\n
#J-18808-Ljbffr- \n
- Develop and maintain clear, differentiated positioning for Timescapes across segments (GCs, owners, developers), personas (Project Managers, Digital Teams) and geographies \n
- Translate product capabilities into value stories that resonate with construction professionals \n
- Lead GTM strategy and execution for new product and partner launches, and feature releases \n
- Build and manage launch plans that align Product, Sales, and Customer Success around shared goals and timelines \n
- Own the sales enablement programme end-to-end: audit what the team needs, build it, and maintain it as the product and market evolve \n
- Develop and keep current a full suite of enablement assets, including battlecards, competitive objection guides, one-pagers, ROI calculators, demo scripts, and email sequences for each stage of the funnel \n
- Run regular enablement sessions with the Sales team: new hire onboarding, product launch briefings, and ongoing deal coaching on messaging and positioning \n
- Partner closely with the Sales Management team and Account Executives to understand where deals stall and create targeted materials that unblock them \n
- Establish feedback loops between Sales and Product: surface recurring objections, competitive intel, and buyer language that sharpens both the roadmap and the pitch \n
- Create high-quality content that educates and converts: case studies, whitepapers, webinars, landing pages, and campaign assets \n
- Partner with Marketing to turn content into pipeline, owning the narrative across paid, owned, and earned channels \n
- Maintain a deep understanding of the construction technology landscape, including direct and indirect competitors \n
- Synthesize customer interviews, win/loss data, and market signals into actionable insights for Product and leadership \n
- Build a library of compelling customer evidence across key verticals (infrastructure, commercial, residential) and regions \n
- Identify and nurture customer advocates for reference programmes, case studies, and events \n
- \n
- 5+ years in product marketing, ideally at a B2B SaaS company \n
- Experience marketing to technical or field-based buyers (construction, proptech, industrial, or similar is a strong plus) \n
- Proven ability to take complex products and craft messaging that is simple, sharp, and convincing \n
- Strong writer. You can produce a customer story, a one-pager, and an email campaign, and all three feel distinctly Timescapes \n
- Commercially minded: you connect marketing activity to revenue outcomes and can measure what matters \n
- Collaborative and low-ego. You're as comfortable on a customer call or a site visit as you are in a product roadmap review \n
- Comfortable with ambiguity; this is an evolving function at a fast-moving company \n
