Freelance Brand Designer - Luxury Wellness Launch

Overview This is a unique opportunity to shape the launch of an internationally acclaimed New Zealand functional dairy drink, awarded Best Dairy Drink at the 2026 World Dairy Innovation Awards. The project centers on building a luxury wellness brand inspired by icons such as Hermès, Ferrari, Apple, and Rolex. The successful candidate will develop a world-class brand campaign for The Golden Circle—an exclusive wellness community for 1,000 Originals—focusing on health, performance, and self-investment. The role requires a creative professional who can deliver premium visual concepts, viral social media ads, high-converting Meta creatives, luxury website visuals, founder launch strategy, and PR-worthy campaign ideas. You will have access to award-winning product photography, established brand guidelines, and a compelling founder story. The goal is to establish the brand as a global premium wellness leader and make this one of New Zealand’s most talked-about launches. Responsibilities Develop a comprehensive luxury brand campaign tailored for a premium wellness audience Create engaging visual concepts and premium launch videos Design high-converting Meta and social media creatives Produce luxury website visuals and digital assets Craft founder launch strategy and community engagement campaigns Generate PR-worthy campaign ideas to drive buzz and exclusivity Collaborate with stakeholders to ensure brand consistency and authenticity Qualifications Proven experience in luxury brand design, campaign development, and creative direction Strong portfolio demonstrating premium, elegant, and aspirational branding work Expertise in visual storytelling, digital marketing, and social media advertising Proficiency with design tools such as Adobe Creative Suite and Figma Ability to conceptualize and execute viral, high-impact campaigns Experience working with wellness, lifestyle, or luxury brands is highly desirable Excellent communication, collaboration, and project management skills Availability for immediate start and ability to deliver within project timelines About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world. #J-18808-Ljbffr