AI-Driven Marketing Orchestrator

About At Stuff Digital, we’re building the future of audience growth, engagement and reader revenue in New Zealand, and we’re looking for someone who wants to help shape it. We’re moving beyond static journeys, rigid triggers and “set-and-forget” workflows toward intelligent, adaptive, AI-driven customer experiences that respond in real time to audience behaviour. We want someone who’s already experimenting in this space, someone excited by orchestration, automation, AI agents, behavioural signals and building systems that genuinely learn and evolve. If you thrive at the intersection of marketing, data, product and emerging technology, this is your opportunity to shape how one of New Zealand’s largest digital publishers connects with millions of Kiwis every month. What You’ll Do You’ll lead the evolution of Stuff Digital’s marketing automation capability, designing and optimising personalised customer journeys that drive registrations, engagement, loyalty and subscriber revenue across our platforms. You’ll work across teams including Product, Editorial, Commercial and Audience Development to build seamless customer experiences that are smart, scalable and commercially impactful. This role combines strategy, execution and innovation. One day you could be optimising lifecycle journeys in Braze. The next, experimenting with AI-powered orchestration tools, building adaptive workflows, or helping define the governance framework for how autonomous marketing systems operate at Stuff. You’ll Be Responsible For Designing and delivering best-in-class lifecycle marketing and automation strategies Building personalised, multi-channel customer journeys that increase conversion, retention and engagement Owning and evolving our marketing automation platforms, including Braze and Piano Creating intelligent orchestration layers that connect platforms, data signals and AI tools into seamless automated workflows Driving conversion rate optimisation across digital touchpoints Partnering closely with Product, Editorial and Commercial teams to align customer experience with business outcomes Developing robust testing, experimentation and performance measurement frameworks Helping shape how AI is responsibly governed and applied within marketing operations Identifying smarter, more adaptive ways to engage audiences at scale Bringing a builder’s mindset to emerging AI tools, automation systems and workflow innovation What We’re Looking For You’re commercially minded, deeply curious and technically confident. You understand customer behaviour, love solving complex problems and know how to translate data into action. You’ve likely worked in lifecycle marketing, CRM, marketing automation or audience growth roles, but more importantly, you’re already thinking beyond traditional automation. You Might Already Be Building workflows in tools like n8n, Make, Zapier or similar Experimenting with AI agents or orchestration frameworks Connecting platforms and APIs into intelligent customer experiences Thinking critically about where AI adds value , and where simpler automation is the better answer You’ll bring: Strong experience in marketing automation, lifecycle marketing or audience engagement Deep understanding of segmentation, behavioural triggers and customer journey design Hands-on experience with platforms like Braze, Piano or equivalent marketing technologies Strong analytical capability and confidence working with customer data and performance insights Experience designing and optimising multi-channel campaigns Excellent stakeholder management and cross-functional collaboration skills Strong experimentation and A/B testing capability A practical understanding of AI-driven workflows, automation governance and orchestration systems Curiosity, initiative and a drive to continuously improve how things work Why Stuff? At Stuff Digital Careers, we’re building products and experiences that reach millions of New Zealanders every month. We move fast, experiment often and genuinely encourage innovation. You’ll join a team that values smart thinking, collaboration, creativity and bold ideas, with the opportunity to help shape the future of digital audience engagement at scale. Think you can do the job? Then apply now and start your journey with Stuff today. Ka oti rānei i a koe tēnei mahi? Kāti, tono mai ināianei kia tīmata ai tō haerenga me Stuff i tēnei rā. Stuff champions inclusion. Be it gender, ethnicity, beliefs, abilities or experiences - we know that diversity brings another lens through which we all learn, connect and grow. E kōkiri nei a Stuff i te whāinga kia whai wāhi ai te katoa. Hāunga te ira, te iwi, ngā whakapono, ngā āheinga, ngā wheako rānei o te tangata - e mōhio nei tātou mā te kanorau e whai tirohanga hou ai, e ako ai, e tūhono ai, e whanake anō ai tātou katoa. As we are committed to creating a workplace that reflects the diverse communities in New Zealand, we will always invite and encourage applications from people of all genders, ethnicities, disabilities and ages. We are committed to providing equal employment opportunities for all. Nā runga i tā mātou ū ki tētahi taiao mahi e whakaatu ana i te kanorau o ngā hapori i Aotearoa, i te ao, i te pō, ka pōhiringia, ka ākina anō ngā tono mahi a te marea whānui, hāunga te ira, te iwi, te hauātanga, te pakeke rānei. E ū nei mātou ki te whai kia wātea ai ā mātou ara whai mahi ki te katoa i runga i te mana taurite. Disclaimer: Stuff does not accept unsolicited agency resumes. Stuff is not responsible for any fees related to unsolicited resumes. #J-18808-Ljbffr