Senior Brand Manager - OneRoof (Fixed Term)

Overview The Opportunity: We’re looking for an experienced Senior Brand Manager to step into a parental leave cover and lead the OneRoof brand through an exciting phase of growth. Reporting to the GM Digital & Marketing – OneRoof, you’ll take ownership of how OneRoof shows up in market—driving brand strategy, leading high-impact campaigns, and growing both audience and brand performance metrics. This is a rare chance to work across a well-known digital brand, blending consumer and trade marketing to influence both property seekers and real estate agents. How You'll Do It Lead and deliver integrated brand and marketing campaigns across digital, social, outdoor, TV and NZME channels to grow audience. Own the brand marketing mix and use data and insights to optimise performance, identify opportunities and drive results. Develop clear, high-quality briefs and partner closely with creative to ensure consistent, impactful brand execution. Collaborate across Sales, Trade Marketing, Data & Insights and other teams to deliver effective, targeted campaigns. Support agent engagement through strategic communications, trade marketing and campaigns that build advocacy for OneRoof. Contribute to the delivery of events, sponsorships and trade activity, including planning, execution and evaluation. Lead a small brand team, setting clear objectives and fostering a high-performing, collaborative culture. About You 6–8+ years’ experience in brand or marketing management Proven experience with leading and supporting teams Strong track record delivering integrated, results-driven campaigns Experience managing budgets and working in fast-paced, changing environments Confident using data and insights (e.g. Google Analytics) to inform decisions Highly organised with strong project management skills Excellent communication and stakeholder management skills A collaborative, hands-on approach with the ability to juggle multiple priorities Calm under pressure, detail-focused, and solutions-driven About Us OneRoof is NZME’s dedicated property platform, helping Kiwis find their next home and giving agents powerful tools to connect with buyers and sellers. At NZME, we’re all about storytelling, audience-first thinking and delivering results across our digital, print and audio platforms. You’ll be joining a high-performing, supportive team with the opportunity to make a real impact—quickly. This is a fixed-term parental leave cover role for a period of 13 months, ideal for someone who enjoys stepping into fast-moving environments and making things happen. If you’re ready to bring a bold, strategic and creative approach to one of NZ’s leading property brands, we’d love to hear from you. New Zealand Media and Entertainment is NZs premium integrated media group. We keep Kiwis in the know about what matters most to them, and dig into what’s going on in the world and why, as well as shining a light on the latest and greatest in news and entertainment. Combining radio, digital, and print we reach more than over 3.6 million Kiwis every week. We are home to more than 50 of Aotearoa’s award-winning media brands - each with its own voice, and each powered by the country’s top media personalities, journalists, broadcasters, designers, writers, commercial thinkers, operations teams, marketers, digital and tech specialists and many more. You can achieve anything you set your mind to here – the possibilities are endless! Come and join the future of NZME. Give it your all and enjoy the ride because this could lead anywhere… All applicants will be asked about their working rights in New Zealand (e.g. citizen, resident, visa holder, or no current working rights). #J-18808-Ljbffr