Head of Marketing Operations at Metlifecare

Apply for Head of Marketing Operations at Metlifecare in Newmarket, N, NZ. This Full time on site position offers great opportunities for career growth. Metlifecare is redefining retirement living, creating vibrant communities where people genuinely feel at home. We’re now looking for an exceptional Head of Marketing Operations to lead performance marketing, digital strategy, CRM, and campaign delivery across our portfolio of villages. This is a rare opportunity to step into a pivotal leadership role where you will blend strategic thinking with commercial execution to drive growth, customer engagement, and measurable business outcomes. The Role Reporting to the Chief Sales & Marketing Officer, this position will lead demand generation, campaign execution, digital performance, and marketing systems across Metlifecare. This includes delivering marketing activity that supports both the Metlifecare master brand and the effective promotion of individual villages within a branded house of villages model. This position will suit a commercially minded marketing leader who thrives on combining customer insight, data, technology, and creativity to deliver measurable impact. Key Responsibilities Lead integrated marketing campaigns that drive leads and occupancy growth Oversee digital channels including paid media, website, SEO/SEM, email, and social Optimise customer journeys, lead conversion, and marketing ROI Own CRM, marketing automation, and customer nurture strategies Drive data-led marketing performance and reporting Lead marketing operations, budgets, systems, and agency management Develop and mentor a high‑performing marketing operations team Partner closely with sales, brand, and village teams to align marketing activity with business goals About You Significant senior marketing leadership experience Expertise across digital marketing, CRM, automation, and campaign delivery Strong commercial acumen with a proven ability to drive growth and ROI Experience leading high‑performing teams and cross‑functional stakeholders Data‑driven mindset with strong customer and brand focus Excellent communication, influencing, and strategic leadership capability Experience within property, retirement living, healthcare, or multi‑site consumer businesses will be highly regarded Company Benefits 3 paid wellness days per annum 1 paid day of leave to celebrate your birthday each year Health Insurance – automatic cover free to all permanent staff 26 weeks of parental leave on full pay and 5 days paid leave for partners Kiwisaver payments continued for those opted in over the age of 65 years Employee assistance program (EAP) Access to thousands of online training modules and courses from some of the world's leading learning specialists Education, Development and Training Support #J-18808-Ljbffr