Programmatic Specialist

About the Role Fisher & Paykel is inviting a Programmatic Specialist to join its Global Marketing team in Auckland, New Zealand. The role focuses on managing and optimising campaigns across display, video, and other digital channels within the Google Marketing Platform (GMP) ecosystem across multiple international markets. It requires a hands‑on, in‑platform approach and a strategic mindset to advise on media investment. Responsibilities Interpret marketing objectives – purpose, measure, budgets, and markets – and produce evidence‑based plans for media investment across programmatic and digital channels. Plan, build, and manage campaigns end‑to‑end across DV360 and CM360, ensuring accurate setup, trafficking, and delivery against KPIs. Monitor pacing and performance across markets, proactively optimising audience targeting, bidding, inventory, and creative. Diagnose performance issues across audience, inventory, ad performance, and marketing investment, and recommend clear actions to drive improvement. Conduct quality assurance checks and troubleshoot delivery or technical issues promptly. Build and maintain reporting dashboards (Looker Studio or similar) and translate data into actionable insights and recommendations. Manage tags and assets with vendors, maintaining accurate records and campaign integrity. Contribute to strategy, measurement frameworks, and best‑practice ways of working across the wider performance marketing team. Keep up‑to‑date with platform developments and emerging trends, bringing relevant innovations back to the team. Qualifications Solid hands‑on programmatic experience, ideally gained within a media agency, in‑house team, or digital performance environment. Proficiency in DV360 and CM360 with a strong grasp of programmatic fundamentals – DSPs, SSPs, ad servers, audience management, and verification tools. Ability to work independently, turn campaign data into meaningful action, and drive results. Strong problem‑solving skills – dig into data, form a view, and recommend clear actions to improve performance. Consultative mindset – interpret objectives, understand brand positioning nuances, ask questions, and provide a clear viewpoint on budget investment and channel strategy. Proactive, looking beyond the immediate task for opportunities to improve. Clear, confident communication with stakeholders at all levels. Highly organised, able to manage multiple campaigns and market timelines without losing detail. Curious and eager to grow, following the programmatic landscape and bringing that thinking to the team. Relevant tertiary qualification or industry certification (e.g., GMP, Google Analytics) is preferred but not essential. What we offer Hybrid working model based at the new Penrose office in Auckland. Competitive salary and hybrid working environment. Real development pathways and meaningful progression opportunities. Generous discounts on Fisher & Paykel and Haier products. Life and disability insurance. Subsidised medical cover. Access to industry‑leading Whānau/Family leave policy. Subsidised on‑site café. Complimentary parking when you are in the office. Equal Opportunity Employer Fisher & Paykel is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability or other characteristics protected by law. #J-18808-Ljbffr