Customer Engagement Insights Manager

Responsibilities As Customer Engagement Insights & Audience Manager, ensure Foodstuffs deeply understands the needs and behaviours of customers engaging with our customer programmes. Lead customer engagement and campaign performance analysis to identify trends, opportunities and areas for improvement. Translate customer behaviours into actionable insights that inform personalised experiences, lifecycle communications and offers. Drive experimentation, optimisation and innovation across customer engagement initiatives. Oversee customer engagement reporting, dashboards and data visualisation to support data-driven decision making. Lead and develop a high-performing insights team while collaborating with marketing, CX, product and data stakeholders. Requirements 7+ years’ experience in CX, behavioural insights, customer strategy or loyalty insights. Strong expertise in lifecycle marketing, campaigns, offers and personalised customer engagement. Proven ability to synthesise insights and translate data into actionable recommendations and narratives. Experience leading cross-functional teams and influencing diverse stakeholders. Deep understanding of data platforms, marketing technology and data-driven decision making. #J-18808-Ljbffr