Senior Event Marketing Manager

Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organisations facing the challenges of today – the climate crisis, cyber‑attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, and others. Federato is hiring a Senior Event Marketing Manager to serve as the functional lead for our third‑party and field events programme. This role is designed for a strategic, operationally rigorous event leader who can own a complex portfolio and help shape how Federato shows up across the industry. Our Events team is bold, creative, and committed to breaking the mould in a space long overdue for innovation. As Federato continues to scale rapidly, events are a core growth engine, driving brand, pipeline, and executive engagement. This is an opportunity to lead a high‑impact programme with visibility, autonomy, and room to innovate. In this role, you will own the strategy, planning and execution of Federato’s third‑party and field events portfolio, serving as the functional lead across Tier 1, Tier 2 and Tier 3 conferences, as well as field programmes including hospitality experiences, executive round‑tables, owned conferences and webinars. You will execute with precision while continuously evolving the portfolio, elevating quality and introducing new approaches that differentiate Federato in the market. If you thrive at the intersection of strategy, execution and creativity and enjoy owning programmes end‑to‑end, this role offers the opportunity to make a lasting impact. What you’ll be doing Functionally own Federato’s third‑party and field events programme Lead strategy across Tier 1, Tier 2 and Tier 3 conferences Own field event strategy including hospitality programmes, executive round‑tables, owned conferences and webinars Develop event strategies aligned to marketing, sales and company goals Build and evolve the annual event portfolio, identifying new opportunities and sunsetting low‑impact programmes Partner with sales, customer‑success, marketing, product and executive leadership to shape priorities and programme direction Evaluate event opportunities and present clear, data‑backed recommendations Own end‑to‑end execution across all third‑party and field events Manage budgets, timelines, logistics, vendors, contracts and run‑of‑show Lead coordination with production partners, agencies and external vendors Negotiate sponsorships, booth packages and vendor contracts with confidence and rigor Maintain strong relationships with conference organisers and industry partners Ensure consistently high‑quality execution across all programmes Act as the primary point of accountability for cross‑functional alignment on events Lead sales and customer‑success enablement including pre‑event planning, onsite readiness, meeting coordination and follow‑up strategy Create clear processes, templates and playbooks to scale execution Communicate proactively and clearly with all stakeholders Own reporting and performance measurement for the portfolio Track KPIs including pipeline influence, engagement, attendance, lead quality and ROI Surface insights and recommendations to continuously improve programme performance Build and maintain a feedback loop across sales, marketing and leadership Elevate the portfolio beyond standard conference sponsorships Introduce new formats, experiential moments and differentiated sponsorship concepts Challenge the status quo and continuously raise the bar for how Federato shows up in market Who we hope you are 7‑10+ years of event marketing experience, ideally in B2B SaaS or a related field Proven ownership of complex third‑party and field event portfolios Experience leading tiered conference strategies and field programmes Strong strategic thinking with the ability to translate goals into executable plans Exceptional project management and operational rigor Confident negotiator with experience managing significant budgets and contracts Deep understanding of sales enablement and pipeline support through events Data‑driven mindset with experience using dashboards, metrics and reporting Highly collaborative communicator who can influence across functions Strong creative instincts balanced with disciplined execution Thrives in a fast‑paced, scaling environment with high ownership $140,000–$160,000 Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above. Total compensation package does include stock options, benefits and additional perks. Here at Federato, your capabilities are important, but culture fit is essential. We move fast, are eager to listen to our users, take a first‑principles approach to solving problems, and value learning and the ability to change our minds. Most importantly, we’re here to have fun. Our ability to make a difference starts with our people. We would love to work with you! We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status or disability status. We will provide reasonable accommodation to individuals with disabilities to participate in the job application or interview process, to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation at [email protected] #J-18808-Ljbffr