Assistant Customer Marketing Manager - China & Hong Kong - 12 Month Maternity Cover

We are looking for a China & Hong Kong Assistant Customer Marketing Manager. This role plays a key part in supporting the China & Hong Kong marketing strategy to significantly grow sales, market share, awareness, and engagement. Reporting to the China & Hong Kong Customer Marketing Manager, you will work closely with internal and external stakeholders including the China sales team, finance, product innovation, regulatory, QA/QC, agencies, distributors, and customers to deliver strong brand and commercial outcomes. Responsibilities Support the development and implementation of 3‑year strategic plans and annual marketing plans Assist with execution of consumer marketing and customer marketing plans, particularly across social media and livestreaming Run campaigns with agency, understand marketing execution in Little Red Book, Douyin, Facebook and Instagram Coordinate monthly reporting on marketing activity performance, insights, and recommendations Support the development of agency briefs, campaign execution, and marketing collateral Contribute to management of the China & Hong Kong product portfolio and support product innovation Coordinate product innovation activities including workshops, consumer research, gate documentation, packaging briefs, and follow‑up actions Support website content maintenance and uploads for China & Hong Kong platforms Assist with packaging updates and product information requirements for bonded warehouse and testing processes Monitor competitor activity, product launches, and customer feedback, sharing insights with the wider China team Partner with the sales team to support NPD launches, channel expansion, promotional activity, presentations, and training materials Help maintain an up‑to‑date product filing library for bonded warehouse requirements What you will bring Fluency in Mandarin and English (written and verbal) Cantonese fluency and Traditional Chinese reading/writing skills A tertiary qualification, ideally in Marketing or International Business At least 2 years’ experience in brand/marketing At least 2 years’ experience in CBEC Strong computer literacy, including Excel, PowerPoint, and Word Preferred Experience in FMCG and/or Pharmacy will be advantageous Experience in Project Management Experience in digital marketing, in cross border and social media channels Marketing or sales experience in the Hong Kong market Proactive, resourceful, and driven to deliver results Highly organised and able to manage multiple priorities Strong communication and data analysis skills Benefits Competitive salary and WFH with flexible working arrangements, rewarding remuneration Health and wellness perks – discounts on our amazing products and access to discounted health insurance Onsite perks – subsidised onsite café and wellbeing initiatives Wellbeing support – access to in‑house naturopath and nutrition experts, plus Employee Assistant Programme Work‑life balance – celebrate your birthday with a day off Team culture – join a supportive, passionate and innovative team #J-18808-Ljbffr