Technical Sales Engineer - Machine Safety & Automation

Company Description CR Automation delivers robotics, industrial automation, machine safety, electrical engineering, mechanical engineering, and post-harvest solutions to customers across New Zealand. Our team helps industrial businesses improve safety, productivity, and operational performance through practical, innovative engineering solutions. Role Description We're looking for a commercially minded Technical Sales Engineer to help grow our Machine Safety and Industrial Automation business. This role is ideal for someone with an engineering background who enjoys working with customers and developing opportunities, or an experienced industrial salesperson with strong technical aptitude. You will work with manufacturers, processors, and industrial businesses to identify machine safety, automation, and operational improvement opportunities. You will build relationships, understand customer challenges, develop solution concepts, and work alongside our engineering team to convert opportunities into successful projects. You do not need to be a certified machine safety expert. While an understanding of machine safety principles is valuable, you will be supported by CR Automation's engineering specialists who undertake detailed assessments, design, validation, and implementation activities. What you will be doing Building relationships with industrial customers throughout New Zealand Identifying machine safety and automation opportunities Conducting site visits and discovery conversations Understanding customer processes, pain points, and operational risks Working with engineering teams to develop practical solutions Preparing proposals, quotations, and business cases Managing opportunities through the sales pipeline Growing existing accounts and developing new business opportunities Representing CR Automation as a trusted technical partner About you You may come from: Automation, controls, electrical, mechanical, mechatronics, or industrial engineering Industrial equipment or machinery sales Electrical wholesaling or automation distribution Technical account management Industrial maintenance or production engineering Machine safety, robotics, or manufacturing environments What matters most is your ability to: Build strong customer relationships Understand technical and operational challenges Ask good questions and uncover opportunities Communicate effectively with both engineers and operational stakeholders Develop commercial solutions and close business Desirable experience Industrial automation or manufacturing environments Machine safety concepts and standards PLC, controls, robotics, or electrical systems Technical solution selling Capital equipment or engineering project sales CRM and pipeline management What's on offer Competitive salary package plus company vehicle Uncapped opportunity to grow a specialist business stream Career development into a senior technical sales or business development role Support from a highly capable engineering team Exposure to robotics, automation, machine safety, and advanced manufacturing technologies Flexible, customer-focused working environment If you're technically minded, enjoy working with customers, and want to be part of New Zealand's growing automation industry, we'd love to hear from you. #J-18808-Ljbffr