Marketing & Brand Manager

About The Opportunity Own the marketing and brand plan for a diverse tourism portfolio (e.g., flagship experiences, emerging products, and awareness‑building priorities) Act as the marketing "voice" for the tourism business unit, partnering closely with operational leaders and senior stakeholders Drive integrated brand marketing across channels (social, content‑led EDM, and traditional media like OOH/radio/print), partnering with digital/performance, creative, PR/partnerships and trade teams Lead strategy and delivery: shaping creative direction while staying hands‑on with campaigns, content and copy when needed Work with a distributed team and stakeholders across multiple sites (face‑to‑face connection is key) Manage a small team across earned/content and campaign support, lifting consistency and capability You’ll be out and about building relationships, spending time on‑site as needed, and comfortable with occasional travel to stay connected and effective (this isn’t a desk‑only role) What You’ll Bring Proven senior marketing experience with strong brand sensibility and creative judgement (not purely performance/spreadsheet‑led) Demonstrated leadership; you don’t need to have experience managing a big team, but you can influence, align and lift capability Commercial acumen: you understand what drives revenue and how brand, channels and trade‑offs connect Confidence operating across the full marketing mix (content, social, email, traditional media), collaborating with digital/performance, creative, PR/partnerships and trade teams Ability to prioritise in a complex portfolio, establishing a baseline, focusing effort, and saying "no" when required High energy and adaptability for a fast‑paced environment, with a genuine openness to the outdoors/conservation values What’s on Offer A rare opportunity to shape the marketing direction for a high‑profile tourism portfolio with real variety and impact Strong senior visibility and stakeholder exposure – this role bridges strategy and day‑to‑day decision‑making A hands‑on leadership role where your ideas, taste and judgement will be valued (and used) Queenstown lifestyle, with a role that suits someone who enjoys being out with stakeholders, not stuck behind a desk A stable, well‑resourced business with ambitious brand‑building projects ahead To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa. #J-18808-Ljbffr