Strategic Marketing Business Partner

At ASB, we’re all about doing what we can to help our customers get "One Step Ahead" by giving them the tools they need to manage their lives and plans for their families and future. Our products don’t just serve ads or stream movies – they underpin our economy and touch people’s lives.

Step into this senior‑level marketing role, shaping and executing the marketing strategy for a key product portfolio within ASB and working with the wider Brand & Marketing Leadership Team to shape the future of the ASB Brand. Reporting to the Practice Lead, you will act as a trusted advisor to Tribe and business leaders, influencing business decisions and initiatives that drive measurable, customer and business outcomes.

This is a permanent full‑time position based at ASB’s North Wharf building in Wynyard Quarter.

In return, you will work for an organisation that places huge importance and focus on its people, where the sky is the limit for development and career opportunities.

ASB is committed to fostering a culture where people are engaged, passionate and valued – living our values every day is integral to achieving our purpose. In our diverse and accepting environment, our people grow their agile mind‑set, learn, evolve and utilise their skills, while being empowered to make decisions.

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• 10+ years’ progressive experience in strategic marketing leadership positions, ideally within financial services, tech, or complex industries.
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• Proven track record in leading cross‑functional marketing programmes and engaging stakeholders at senior levels.
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• Deep understanding of all marketing facets: brand, product, campaign planning, digital, content, and performance optimisation.
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• Creative ambition, wanting to create work that cuts through and stands out.
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• Business acumen and a commercial mindset, with the ability to align marketing with financial and growth outcomes.
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• A team player, focused on enterprise outcomes and doing right by the customer and the team.
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• Exceptional communication, collaboration, and presentation skills, with the ability to influence and lead through complexity and ambiguity.
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We are looking for a commercially astute, experienced Marketing leader who thrives on driving measurable outcomes, continuous learning, and strategic influence. If you’re ready to make a tangible impact on ASB’s brand and customer experience, we’d love to hear from you.

To serve a diverse community, we need a diverse organisation. We encourage applicants from all backgrounds who bring unique perspectives and thinking styles that add to the culture and performance of our team.