Social Media Specialist

Fisher & Paykel is one of New Zealand's best‑known brands, a global company with a strong heritage and ambitious plans. Our New Zealand origins, curious nature and passion to develop luxury products designed around people are core elements that make us unique. Driven by our brand values of being real, generous, curious and sustainably minded, we take a collaborative approach, have a culture where ideas are heard, and are united in our leading goal to be the world's most human‑centred, #1 premium appliance brand. We are entering an exciting new phase in the evolution of our luxury brand, expanding our presence in Tāmaki Makaurau Auckland into a state‑of‑the‑art three‑site campus. Our Global HQ in Penrose, Distribution Centre in East Tāmaki and our world leading Global Experience Centre in Grey Lynn. The Role As our Social Media Specialist, you'll lead our global social media strategy, bringing our premium brand to life through engaging storytelling, creative content and meaningful conversations with audiences around the world. The opportunity Reporting to the Head of Performance Marketing, you'll lead the planning, delivery and optimisation of our global social media activity across multiple platforms. Working collaboratively with Marketing, Design, regional teams and external partners, you'll ensure our social media strategy reflects our brand, engages our audiences and continues to evolve with changing trends and technologies. What You'll Be Doing Leading our global social media strategy You’ll develop and implement a cohesive social media strategy that aligns with our global brand direction while supporting regional marketing and commercial objectives. Creating engaging content You’ll collaborate with internal stakeholders to develop compelling paid and organic content that reflects our premium brand, manage content calendars and ensure timely delivery across all social platforms. Building audience engagement You’ll manage conversations across our social channels, work alongside Customer Experience teams where required, build relationships with influencers and partners, and ensure every interaction reflects our brand values. Turning insights into action You’ll monitor performance, analyse campaign effectiveness and use data‑driven insights to continually optimise content, audience engagement and return on investment. Staying Ahead Of What's Next You’ll identify emerging trends, platform developments and new opportunities, sharing knowledge across the marketing team and helping shape future social media capability. You’ll Also Bring Proven experience developing and delivering social media strategies across multiple platforms. Strong experience managing both paid and organic social campaigns. Excellent copywriting, communication and content planning skills. Experience using social media management platforms such as Sprout Social, Hootsuite or similar. Strong analytical capability with experience using performance data and Google Analytics to optimise results. Experience managing influencer relationships and external partners. Outstanding organisational skills with the ability to manage multiple priorities simultaneously. A passion for digital marketing, creativity and staying ahead of emerging social media trends. Why Fisher & Paykel? At Fisher & Paykel Appliances, we're driven by a simple idea: to improve life through good design. That philosophy extends beyond our products to how we work together, develop our people and connect with customers around the world. What We Offer Along with a competitive salary, flexible working, ongoing development and excellent growth and progression opportunities, as a valued member of our team, you'll enjoy generous discounts on Fisher & Paykel and Haier products, free parking on site at our Auckland HQ and a subsidised cafe. If you're ready to help shape the voice of a globally recognised premium brand and create social experiences that connect with audiences around the world, we'd love to hear from you. Apply today. Fisher & Paykel is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability or other characteristics protected by law. #J-18808-Ljbffr