E Commerce Manager

The Role We’re seeking an Ecommerce Manager to lead conversion optimisation and user experience strategy across our Shopify websites and Amazon channels. Reporting to our Head of Marketing, you’ll drive revenue growth by creating seamless digital shopping experiences from first click to delivery. You’ll own website performance, platform management, site merchandising, and order fulfillment, ensuring friction‑free experiences for our B2C and B2B customers. This is a chance to combine strategic thinking, technical aptitude and creative problem‑solving to make a measurable impact on our growth. Key Responsibilities Conversion Rate Optimization & UX (35%) Own website conversion rates and continuously test improvements across the customer journey Create intuitive, friction‑free shopping experiences Optimize product pages, collection pages, checkout flows, and mobile experience Conduct user research, analyze session recordings, and identify barriers to conversion Implement A/B tests on layouts, CTAs, navigation, and messaging Monitor analytics and conversion metrics to identify optimization opportunities Platform Management & Technical Oversight (25%) Own Shopify platform management including apps, integrations, and technical implementations Coordinate with developers on site updates, features, and bug fixes Ensure site speed, uptime, and performance meet standards Manage Amazon channel technical setup and optimisation Maintain data integrity across platforms and integrations Site Content & Merchandising (20%) Optimize homepage, collection pages, and navigation for discoverability and conversion Manage site merchandising strategy, including cross‑sells, bundling, and promotional updates Coordinate with Brand & Creative and Content & Community teams on on‑site messaging Test and optimize product recommendations and personalization Team Leadership & Coordination (20%) Lead and develop Ecommerce & UX team members (Ecommerce Operations Coordinator and Amazon Specialist) Set priorities across platform management, operations, and Amazon channel Partner with Operations and Customer Experience teams on fulfillment, inventory, shipping, and post‑purchase experience Present ecommerce performance, insights, and roadmap to Head of Marketing Foster a culture of data‑driven optimisation and customer‑centric thinking Qualifications & Experience 68+ years in ecommerce management, conversion optimisation, or digital product management (DTC experience a plus) Proven track record improving conversion rates and driving ecommerce revenue growthStrong Shopify (or similar) experience and ecommerce technology stack knowledge Deep understanding of UX principles, user research, and CRO methodologies Experience with A/B testing tools (VWO, Optimizely, Convert) and analytics platforms (Google Analytics, Hotjar, Mouseflow) Knowledge of Amazon seller/vendor operations preferred Experience managing ecommerce teams and cross‑functional projects Skills & Abilities User‑centric mindset: naturally sees site through the customer’s eyes Analytical rigor: comfortable with data, testing, and statistical significance Strategic thinking: balances big‑picture strategy with tactical optimisation Technical aptitude: speaks confidently with developers and solves platform issues Leadership: inspires team and communicates priorities clearly Attention to detail: catches UX issues before they impact customers Collaboration: works effectively across teams and external resources Bias for action: balances analysis with execution Commercial awareness: understands impact of UX on revenue, AOV, and LTV Continuous improvement: always seeking optimisation opportunities and staying current on best practices #J-18808-Ljbffr