Content Marketing Specialist

Role Purpose Opportunity to join an expanding Marketing team for the fastest growing technology company on the NZX and ASX. At Blackpearl Group, we are looking for a Content Marketing Specialist to level up all of Pearl Diver’s ads, social, website, and communications. About Pearl Diver Product venture that is a real‑time audience and buyer intent platform built for marketers and agencies. What You’ll Do Plan a rolling content calendar across ads, social, web, eDM, and Sales ABM needs Create product‑led content including ad creatives, social assets, landing page content blocks, and product visuals Write and refine short‑form product messaging for different channels and audiences as well as long‑form case studies Collaborate with the Head of Marketing to define Pearl Diver’s GTM strategy and execute it Build content variations for testing, including multiple formats, hooks, and visual styles Ideal Profile Proven B2B expertise: 3+ years of marketing experience in a B2B environment A strong portfolio showing high‑quality design work across all digital channels Strong understanding of B2B SaaS and the go‑to‑market function A creative mindset and a keen eye for visually appealing content aligned to commercial outcomes Strong communication skills with the ability to relay key value proposition messages and content to sales teams, customers, agencies, and external communications Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Canva or similar Familiarity with CMS platforms and email marketing tools, ideally HubSpot Excellent organisation and time‑management skills, comfortable juggling multiple projects Nice to Have Basic knowledge of HTML or web design principles Familiarity with Webflow Video editing or motion graphics experience Why Join Black Pearl Group Global impact – join a company making waves globally with its cutting‑edge technology and data innovations Fast‑paced and dynamic team environment that is results driven Fun, supportive, and diverse company culture About Blackpearl Group Blackpearl Group (NZX:BPG) is a market‑leading data technology company pioneering AI‑driven sales and marketing solutions for the US market. Our cutting‑edge services and products are on the forefront of the data utilisation movement and we are leading the way with exciting initiatives and critical thinking. Compensation & Benefits Flexible work hours, designed as needed for role success. #J-18808-Ljbffr