Marketing Management Specialist - AIA Vitality

Role Overview As a Marketing Management Specialist – AIA Vitality in the Product & Marketing team, you will play a key role in delivering integrated marketing initiatives that drive AIA Vitality forward. You will work closely with cross‑functional teams and external partners to bring campaigns to life across digital and CRM channels, combining insight, creativity, and data to deliver measurable growth. Impact & Responsibilities Lead integrated, multi‑channel marketing campaigns to increase awareness, acquisition, and member engagement. Translate customer and market insights into targeted campaigns that deliver measurable results. Develop always‑on and lifecycle CRM programmes that boost activation, retention, and loyalty. Collaborate with internal teams and agencies to deliver high‑quality campaigns on time and within budget. Track performance, report ROI, and continuously refine campaigns using test‑and‑learn approaches. Ensure marketing activities comply with compliance, privacy, and best‑practice standards. Qualifications & Capabilities Experience delivering successful direct or digital marketing initiatives, ideally within large or complex organisations. Strong understanding of the New Zealand marketing landscape and customer behaviour. Strategic thinker who can translate insights into clear, actionable campaigns. Excellent communication and stakeholder engagement skills. Project management experience managing multiple priorities with cross‑functional teams and agencies. Relevant tertiary qualification and experience with marketing analytics, ROI measurement, and data‑driven optimisation. Benefits & Work Environment Flexible ways of working, competitive rewards, and access to continuous learning programmes designed to keep you ahead in a rapidly changing world. Our collaborative culture values your ideas and empowers you to innovate, solve complex challenges, and contribute to our ambition of helping a billion people live healthier, longer, better lives by 2030. Diversity & Inclusion We value people from all walks of life and welcome candidates of all backgrounds, identities, and lived experiences, including those with disabilities, additional mental health needs, chronic health conditions, or who are neurodiverse. If you are excited about this role but don’t meet every requirement, we still encourage you to apply. For assistance during the recruitment process, contact [email protected]. #J-18808-Ljbffr