Marketing Specialist

Marketing Specialist | Christchurch CBD Our Mission Our mission at Workride is simple: get every single Kiwi on a bike. We help over 2000 New Zealand employers offer bikes and e-bikes as a free streamlined employee benefit, making the daily commute healthier, more affordable, and way more sustainable. We help employees from participating employers save between 32-63% offset on their dream bike or e-bike through our free pre-tax salary sacrifice program. We’re growing fast, and we are looking for a hands on, high energy, skilled Marketing Specialist to join our Christchurch team and help fuel the Workride rocketship. The Role This is a broad, dynamic startup role where variety is guaranteed. One day you’ll be building website pages and automated email workflows, the next you might be helping to coordinate an employer event, creating social media content, supporting a local bike shop activation, or launching a fresh lead generation campaign. HubSpot and digital tools are the absolute engine room of this role. We need someone who is comfortable running digital campaigns, forms, landing pages, email marketing, and lead tracking, or someone hungry to rapidly upskill in a fast moving environment using all the AI Tools. We care way more about your curiosity, adaptability, and a genuine “roll up your sleeves” attitude. You will work closely with the team across sales, operations, and directly report in to the Co-founder, which will be a great opportunity for growth. This is a role that can quickly grow into a Marketing Lead for the right team member. What You’ll Be Doing HubSpot & Digital Growth Own the Engine: Build and manage landing pages, forms, email campaigns, and event registration pages directly inside HubSpot. Optimize the Journey: Set up and optimize automated workflows, lead-tracking systems, and customer journeys to keep our CRM data clean and humming. Run Campaigns: Support digital lead-gen activity across Google Ads, social media, email marketing, and LinkedIn Sales Navigator. Analyze & Pivot: Monitor campaign performance, track reporting data, and optimize marketing activity based on real-time market feedback. Content & Creative Design Visuals: Create visual assets, presentations, and sales collateral using Canva and other digital AI Tools. Social & Copywriting: Design, Deliver, and manage Workride’s social presence across LinkedIn, Instagram, and Meta. Tell Our Story: Help create case studies, blog content, employer communications, and write engaging social/thought leadership content that promotes the power of bike benefits and impact we are creating in New Zealand. Events & Community Drive Activations: Opportunity to organize and execute employer events, webinars, product demos, and bike activations right across New Zealand. Build Relationships: Support marketing initiatives with our retail bike partners and trusted employer customers. Embed Locally: Help grow Workride’s presence within New Zealand’s thriving corporate wellbeing, sustainability, and active transport communities. What You Bring to the Team The Essentials 2+ years of experience in digital marketing, CRM marketing, or a similar fast paced role. HubSpot & Digital Tools experience (or a similar CRM/marketing automation platform) with a solid grasp of building pages, forms, and email workflows. A Startup Mindset: You thrive with high autonomy, learn fast, and are completely comfortable pivoting when priorities shift. Strong Design & Brand Skills: You have a great eye for design and are motivated to build Workride into a household brand. Strong Communication: Excellent written skills with a natural flair for storytelling across different audiences. Data Confident: You don't need to be a technical data scientist, but you are comfortable looking at campaign numbers to see what's working. Tech Savvy: Genuinely curious about digital platforms and comfortable using AI tools (like Claude/ChatGPT) to raise the quality and speed of your work. Location: Based in Christchurch with full right to work in NZ. (Our office is in the CBD) Bonus Points for: Experience running paid Google or social campaigns. Master level Hubspot, Canva or Claude skills. A genuine interest in technology, AI, cycling, sustainability, health, or workplace wellness! Why You’ll Love It Here Massive Growth Scope: Real opportunity to own your space, make a visible impact, and scale your career as the business expands. Modern Tool Stack: Access to software and tech, including Claude, HubSpot, and Canva. Awesome Culture: A supportive, high-performing team culture with great work life balance. The Ultimate Perk? Full access to Workride’s employee bike benefit scheme so you can get your dream bike or e-bike! #J-18808-Ljbffr