Social Media Specialist

Company description Publicis Groupe is one of the world’s most progressive and dynamic modern communications businesses, part of a global network that offers a comprehensive wellbeing program, learning and development opportunities, and a flexible work environment. Overview Purpose As a Social Media Specialist, you will play an important role in the MBM Social Team as a key point of contact for social media across a roster of MBM clients. Supported by a Social Media Director, you will be responsible for all aspects of campaign planning, implementation, monitoring, and reporting, while delivering great client service and collaborating with the wider MBM team to achieve campaign targets. You will bring a keen understanding of social media platforms, effective social content, and social buying tools to the role and put these into practice through effective collaboration with the social team, the Breakout Room, and the broader MBM team. With an eagerness for growing and sharpening your strategy skills, you will strive to deliver best‑in‑class work with an “always learning” mindset, contributing to problem‑solving, creative brainstorms, and paying close attention to results. This role reports to a Social Media Director, with additional support and guidance from the Head of Social and the broader MBM team. Specific Duties & Responsibilities Account Management A primary day‑to‑day social contact at MBM across a portfolio of clients Building strong relationships with clients, founded on openness, communication and trust Attending client WIPs, briefings, recommendations and other client meetings Presenting social responses to client briefs alongside the Social Media Director or Head of Social Social Strategy and Planning Contribute to the development of social strategy to support the goals of your clients Ownership of social implementation plans Using agency tools and industry resources to conduct research/gather insights to support the creation of social media plans Develop social media schedules to best deliver to campaign outcomes Maintain content calendars for client campaigns and workstreams Assist in identifying appropriate social and data partners, sites and/or platforms to use Work with key industry partners and stay abreast of technology and platform developments on behalf of our clients Content Creation & Optimisation Advise clients, creative partners and internal team on advertising best practices within social media channels Contribute to creative brainstorms Pro‑actively search for new opportunities and new trends to leverage in content Copywriting that lifts the effectiveness of the content and respects a brand’s tone of voice Ensure social assets are fit for purpose and will deliver on a client’s objectives Creating content for MBM’s own suite of social channels, as required Community Management Contribute to community management strategies that grow positive communities Demonstrate an understanding of how to strengthen relationships with creator partners via community management Daily conversation monitoring and moderating across content for our clients, and associated community spaces Responding to comments within agreed timeframes Copywriting/banter with the community to bring a client’s tone of voice to life through community management Leveraging sentiment tools to report on social sentiment toward client brands Gather insights from community management performance and present them to clients Social Media Buying, Implementation, Reporting and Insights Monitor, analyse, and report on paid social media performance metrics, providing actionable insights and recommendations for optimisation Track sentiment and prepare sentiment reports using our tools, and/or bespoke client sentiment dashboards, building narratives around insights gained. Stay informed on industry trends and best practices, incorporating new strategies and tools to enhance campaign effectiveness Data Analysis: Hands‑on work extracting and interpreting data and adjusting strategies in real time based on performance metrics Set up social media ads in platform to a high standard, aligning accurately with schedules and dispatch sheets Proficiency across relevant self‑service systems including but not limited to Meta, TikTok, Snapchat, Pinterest, LinkedIn Utilise Google Campaign Manager where required to create an impression and click tags when activity should be tracked Financial Checking contracts and invoices to ensure they are consistent with expected delivery and costs Booking media with digital publishers and entering costs into media booking system. Accurately entering hours into time sheet system Resolving any account queries quickly and efficiently General Duties & Responsibilities Be punctual and work the hours and times specified. Prioritise work load to ensure work of the greatest importance to the business is undertaken with urgency and to a high standard. Support and help develop a positive workplace culture. Demonstrate excellent interpersonal communication skills. Manage all business resources within accountability levels. Undertake all duties and responsibilities outlined in this Position Description and all other duties as required by the business. Comply with all employment obligations. Promptly undertake and complete all reasonable and lawful instructions and directions given. Serve the business in good faith, promoting and protecting the business’s best interests. During work time, and such other times as may be reasonably required, dedicate all effort to the execution and fulfilment of duties, responsibilities, obligations and instructions related to employment. Demonstrate through own actions a commitment to health and safety at work when undertaking work or observing others in the workplace. Skills, Experience & Education 2+ years experience in a social media role Meta Ads Manager and/or TikTok Ads Manager experience Stakeholder management experience Additional information Publicis Groupe offers a comprehensive wellbeing program supporting physical, mindful and financial wellbeing. Employees enjoy a creative, fun and rewarding office environment backed up by a flexible approach to working. Extra perks include access to a global AI platform, extensive learning and development opportunities, a culture of open feedback and support through career conversations, a committed diversity and inclusion strategy, and a flexible work program that allows employees to work from anywhere for up to six weeks per year. If you don’t tick every box in this ad, please don’t rule yourself out. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity. If this role resonates with you, please apply. Diversity, Inclusion, Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people, regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected] – your personal information will be kept confidential. #J-18808-Ljbffr