Senior Brand Manager

A Seriously Fun Role — Auckland (Freemans Bay) Planet Fun is in the serious business of selling fun! As New Zealand’s largest toy distributor, proudly representing some of the world’s largest and most innovative toy companies, the business markets around 80 brands, and thousands of items to Kiwi kids, families, and collectors. You’ll get to join a young, educated, future thinking team and manage your own portfolio, roughly comprising a third of the supplier base. In effect you are the GM for the portfolio, managing both the planning and supply side of the business, as well as the consumer strategy and marketing. The role is full time and based in funky offices in Freemans Bay. It is a fast paced and lively business, anchored by solid systems (Demand Planning, PIM, DAM, Power Bi, Claude). Strategy, culture and values spearhead our direction, and there is strong emphasis on improvement and tech. The team are hard-working and fun, enjoying summer hours, drinks and games on Friday, and birthdays off. Critical in this role is leading our highly important international relationships with suppliers (mostly based in the USA and Europe) and licensors (BBC, Universal, Paramount, Disney etc), curating product ranges and catalogues, negotiating and defining price, presenting to key retailers in conjunction with the Sales team, overseeing the Product Information Management (PIM) system and forecasting. You will be their ambassador in New Zealand! Additionally you will be managing the traditional consumer Marketing function for the portfolio, including planning and execution of plans that drive saliency and grow brand advocates. You will be maintaining a keen eye on new Marketing thinking, to ensure brands are being maximised in an ever changing digital media and LLM world. You will need to have at least five years experience, preferably with fast moving products that involve forecasting. You will be a very special Marketer, smart, adept with numbers, and strategically savvy. You’ll have oodles of energy, big ideas, and be quick to identify opportunities as well as solve problems. Importantly you will be a people person, collaborative, a clear communicator, and an enthusiastic champion of your portfolio. #J-18808-Ljbffr