Destination Content Executive

Posted: 17/07/2026 Closing Date: 06/08/2026 Job Type: Permanent - Full Time Location: Alexandra Job Category: Marketing The Destination Content Executive brings the stories of Central Otago to life through compelling, high-quality authentic photo, video and written content that inspires visitation, supports local businesses, and strengthens the region’s reputation as a distinctive visitor destination. The role is responsible for creating, managing and distributing content across Tourism Central Otago’s digital channels, including websites, social media and email newsletters. The role identifies and shares stories that showcase Central Otago’s landscapes, cycling and trail experiences, food and wine, arts, heritage, events, communities and people. The role uses digital tools, data insights and emerging technologies, including AI where appropriate, to improve the efficiency, reach and effectiveness of content activity, while ensuring storytelling remains accurate, responsible, place-based and aligned with Central Otago’s regional identity and destination management goals. Job Description Destination Content Executive Job Description Key Responsibilities: Destination storytelling and content creation Create compelling, accurate and authentic content that brings Central Otago’s places, people, experiences and stories to life across digital and marketing channels. Digital channel management Manage and maintain Tourism Central Otago’s websites, social media channels and email communications, ensuring content is current, engaging, accessible and aligned with destination priorities. Campaign and marketing delivery Support the planning, delivery and optimisation of destination marketing campaigns, seasonal promotions, digital advertising and marketing activations. Industry and stakeholder engagement Build strong relationships with tourism operators, community partners and industry stakeholders, identifying content opportunities and supporting operators to improve their digital visibility and content quality. Analytics, reporting and optimisation Monitor and report on website, social media, newsletter and campaign performance, using insights to improve content, audience engagement and marketing effectiveness. Systems, innovation and responsible practice Use and maintain key digital platforms, content libraries and marketing systems, while identifying opportunities to use emerging tools, including AI, to improve efficiency, reach and effectiveness in a responsible way The Destination Content Executive will at all times act in accordance with the policies and direction of the Head of Destination, TCO. About you Work Experience And Knowledge An understanding of the tourism industry Capture and editing of Photo and Video content (Adobe Creative Suite) Experience with digital analytics tools such as Google Analytics, Meta Suite, SEM Rush Experience in Social Media management Experience in website content management (we use Silverstripe CMS) Qualifications Recognised tertiary qualifications relevant to this position would be advantageous. Skills Marketing and promotional skills. Capture and editing of Photo and Video content (Adobe Creative Suite) Graphic Design Skills (Adobe Creative Suite and Canva) Excellent writing skills including writing for online channels Knowledge of Search Engine and Generative Engine Optimisation and how it works to make informed decisions. Experience in using tools such as Meta, Google and SEMrush to monitor content performance Ability to keep up with technology advances and identify new opportunities Strong planning, project management skills. Benefits Flexible working arrangements An active social club Learning and development opportunities Supportive team culture Wellbeing programme Additional leave About Us Here at Central Otago District Council, we are a team with a common goal – to make a meaningful impact on our community and shaping the future of this remarkable region. Joining CODC means more than just finding a new workplace; it’s about becoming a part of a network of forward-thinking individuals who are passionate about creating a positive and enjoyable work environment every day. As a values-based organisation, we centre our work on our whakataukī: ‘Me manaaki tētahi ki tētahi, me pakihiwitahi te tū – kia haere tahi ai tātou’ - Respect each other, stand shoulder to shoulder – So that we may travel on this journey together. Note How To Apply #J-18808-Ljbffr