Marketing Specialist

About Us

Top Edu is an Auckland-based learning centre dedicated to helping primary and secondary school students build strong academic foundations, confident thinking skills, and long-term learning ability. Through structured learning programmes, personalised guidance, and close collaboration with families, Top Edu supports students in achieving meaningful academic progress while developing confidence and independent learning skills.

About This Role

As Top Edu continues to grow its student community and learning programmes, we are seeking a creative and results-driven Marketing Specialist to join our Auckland team on a permanent full-time basis (minimum 30 hours per week). The role is responsible for developing and implementing marketing strategies to strengthen Top Edu's brand presence, promote its learning programmes, support student recruitment, and build meaningful engagement with students, parents, and the wider community.

Key Responsibilities

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• Develop and implement marketing strategies to strengthen Top Edu's brand presence and achieve student recruitment objectives.
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• Provide marketing recommendations to management based on market research and target audience analysis to enhance Top Edu's market positioning and engage prospective students and parents.
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• Prepare and implement marketing plans, objectives, and promotional programmes to support student recruitment, brand development, and business growth.
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• Plan and coordinate marketing and promotional campaigns to increase awareness of Top Edu's learning programmes and educational initiatives.
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• Coordinate the development and production of promotional materials, including brochures, digital advertisements, social media content, presentations, and other marketing collateral.
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• Monitor marketing campaign timelines, budgets, and project deliverables to ensure promotional activities are completed effectively and within agreed timeframes and budgets.
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• Analyse student, parent, and market engagement data to identify consumer preferences, enrolment trends, and opportunities to enhance marketing effectiveness.
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• Monitor and interpret education market trends, student learning needs, and parent preferences to identify emerging opportunities and support future marketing initiatives.
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• Conduct market research to assess demand for existing and new learning programmes, understand student and parent needs, and support the expansion of Top Edu's services.
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• Collect, maintain, and analyse marketing data and statistical information to evaluate campaign performance, monitor market developments, and support marketing decision-making.
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• Identify market opportunities through competitor analysis, industry research, and evaluation of existing and new learning programmes to support business growth.
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• Advise management on marketing initiatives, promotional strategies, communication channels, and student recruitment activities to support the achievement of organisational marketing objectives.
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Requirements

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• Hold a bachelor's degree or higher qualification, preferably in Marketing, Business, Communications, Digital Marketing, or a related field;
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• OR have at least five years of relevant experience in marketing, brand management, marketing communications, campaign management, digital marketing, or related marketing roles.
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• Demonstrated experience in developing and implementing marketing strategies, campaign management, market research, digital marketing, or related marketing activities.
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• Strong written and verbal communication skills with the ability to develop clear and engaging marketing content.
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• Proficiency in Microsoft Office and experience using digital design, content creation, or marketing software (such as Canva or similar platforms).
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• Strong analytical skills with the ability to interpret marketing data and generate actionable insights.
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• Excellent organisational and project management skills with strong attention to detail.
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• Ability to work independently while collaborating effectively within a team.
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• Previous experience in the education, training, or professional services sector would be advantageous.
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