Head of Growth & Conversion

Mitre 10 has been a part of New Zealand's home improvement culture since 1974. An award-winning success story, inspiring Kiwi to love where they live, work and play with our home improvement, garden and trade offer. As part of an exciting business transformation, we're evolving how we attract, convert and retain customers, and we're looking for an exceptional Head of Growth & Conversion to lead this critical function, shaping the strategies, channels and experiences that turn customer demand into sustainable commercial growth. Reporting to the Chief Customer & Growth Officer , you'll own the end-to-end growth agenda, leading demand generation, conversion optimisation and revenue performance across both digital and physical channels. Working closely with leaders across Customer & Growth, you'll use data, insight and experimentation to identify opportunities, remove friction and deliver measurable business results. What You'll Be Doing As our Head of Growth & Conversion, you'll lead the strategy, performance and optimisation of the customer growth engine across Mitre 10. You'll: Define and execute the end-to-end demand generation strategy across all customer channels. Drive conversion performance across the customer funnel, from acquisition through to purchase. Lead growth marketing, campaign activation and performance marketing initiatives that deliver measurable commercial outcomes. Own e-commerce trading performance and support sustainable revenue growth. Establish clear growth, conversion and performance frameworks. Identify and remove barriers in the customer journey to improve engagement and conversion rates. Partner closely with Customer Insight & Value and Proposition & Experience leaders to maximise growth opportunities. Build and develop a high-performing team focused on growth marketing and conversion optimisation. What You'll Bring Significant leadership experience in growth, customer acquisition, digital marketing, e-commerce or commercial performance roles. A proven track record of delivering revenue growth and optimising ROI. Deep expertise in customer acquisition, demand generation and conversion optimisation across digital and physical channels. A strong understanding of the end-to-end customer journey and the drivers of customer growth. Experience leveraging analytics, experimentation and performance data to guide decisions and improve outcomes. Strong commercial acumen and the ability to balance short-term results with long-term sustainable growth. Exceptional stakeholder management and influencing skills. A passion for building high-performing teams and fostering a culture of accountability, curiosity and continuous improvement. Why you’ll love working with us We genuinely care about our people, and we’re committed to helping you thrive, at work and outside of it. You’ll enjoy: Mitre 10 team member discounts Attractive package Flexible working options Birthday leave (your special day off, on us!) Life and trauma insurance One paid wellness day per year. If you're passionate about growth, conversion, customer acquisition and delivering measurable commercial outcomes, we'd love to hear from you. #J-18808-Ljbffr