Marketing Acquisitions Lead

Join us as a Marketing Acquisitions Lead and lead impactful campaigns that spark engagement and accelerate conversions! Thrive under leaders who champion respect and support your success Make a meaningful difference in what you do Enjoy varied and dynamic work About Ryman Healthcare Ryman is a leader in retirement living andcare, employingover7,700 peoplein New Zealand and Australiaacross awiderange ofareas, including nursing, village operations, sales, technology, design, and corporate roles. At Ryman, exceptional care is thoughtfully delivered every day. From meals and activities to maintenance and support, our teams work together so residents can feel confident everything is taken care of- becausebehind that promise is the standard We've always held ourselves to: it's got to be good enough for mum and dad. We'rein a period ofrealtransformation,focussingon stronger commercial outcomes, smarter ways of working, and continuing to set the standard in retirement living and aged care. If you share those values and you're looking for a career where your work truly makes a difference, we'd love to hear from you! What will you do? We are seeking an energetic Marketing Acquisitions Lead to be based in our Ellerslie, Auckland office to drive targeted campaigns that attract prospects and support conversion rates across our marketing funnel. You will combine creative thinking with data led decision making to shape acquisition activity that is both effective and meaningful. As the Marketing Acquisition Lead, you will support the customer journey from first enquiry through to resident conversion, optimising messaging, channel use and targeting to increase lead numbers and enhance conversion potential. Key responsibilities include: Lead the design and management of village-specific regional and local area marketing campaigns to deliver marketing and sales outcomes. Plan and execute marketing campaigns to deliver on lead and sales targets including new site lead development, unit sales and care occupancy. Collaborate and brief into digital marketing team to execute campaigns on digital marketing channels. Work closely with the sales team to align lead generation efforts with sales processes, ensuring high-quality leads are passed through. Continuously monitor and adjust marketing tactics to ensure strong performance throughout the acquisition funnel. Analyse campaign performance data, reporting on key metrics as set out in the marketing strategy. Work closely with the media agency to coordinate media bookings, campaign delivery, performance reporting and optimisation, ensuring activity aligns with marketing objectives and budgets. What's in it for you? In addition, a career at Ryman offers: Additional wellbeingleave Access to over 60 discounts with well-known brands across a variety of sectors including; health and wellbeing, banking, insurance, and retail Free Fruit, Social club events, social drinks and bring your dog to work Fridays! Who are you? You have demonstrated experience in acquisition marketing, campaign management or performance marketing You are confident optimising lead generation, improving conversion and delivering measurable commercial outcomes You bring strong analytic and data capability with a focus on insight driven decision making Collaboration is key - you thrive in positive, trusting teams that work together as one You value people and kindness, and are passionate about learning and delivering excellent results You strive for excellence and constantly look for ways to exceed expectations; delivering ahigh-qualityservice at speed will be second nature You show resilience and composure under pressure and have a solution-focused approach to challenges. If you are interested in joining an organisation with a clear purpose and a commitment to innovation, kindness and excellence, we would love to hear from you! At Ryman, we support an environment where everyone feels welcome to be themselves. We embrace diversity and celebrate individual uniqueness, encouraging anyone wanting to work for Ryman to apply for our vacant positions. Applications will be reviewed as they are received, and interviews may occur before the official close date. This means a job ad may close earlier than advertised. #J-18808-Ljbffr