Posted 01 August, 2026
Head of Marketing & Innovation
Blomfield Recruitment
Wellington, WGN, NZ
Full Time
Reference: 3fbc5039e4e2509c
Job Description
With a clear ambition to accelerate growth and redefine innovation, Farrah's is looking for a leader who will help shape what comes next. If you're energised by building brands, creating new opportunities, challenging conventional thinking and leaving a genuine legacy, we'd love to talk. The Opportunity Working alongside the Senior Leadership Team, you will play a pivotal role in shaping the future direction of Farrah's. Your mandate will be to strengthen Farrah's innovation capability, evolve its brand strategy and market positioning, unlock new opportunities for growth, and establish the business as a recognised leader in marketing and innovation. Success in this role will come from your ability to think strategically while remaining commercially grounded. You'll challenge conventional thinking, introduce new ideas and ways of working, and build a sustained pipeline of innovation that delivers genuine competitive advantage. Equally important will be your ability to inspire people, foster trust and bring others with you. This is a role for a leader who can influence across the organisation, align people behind a shared vision and translate bold ideas into meaningful commercial outcomes. This opportunity is suited to an accomplished marketing and innovation leader who is curious, commercially astute and energised by what's possible - someone who sees opportunity where others see obstacles and has the vision and influence to make it happen. You'll bring the breadth of experience and proven credibility to successfully lead both the Marketing and Innovation functions. Food industry experience is essential, while international experience and exposure to larger corporate environments with best-practice disciplines will be highly regarded. Equally important is the rare combination of creativity and commercial discipline, with the aptitude to embrace emerging technologies, including AI, and translate innovative ideas into measurable outcomes. As a member of the Senior Leadership Team, you'll contribute well beyond your own function, inspiring others, offering sound commercial judgement, influencing broader business decisions, helping to lead change and shape the future direction of the organisation. Above all, you'll have fire in your belly - a genuine passion for growth, the resilience to challenge convention and the ambition to help take Farrah's to its next chapter. What We Can Offer You A rare opportunity to shape the innovation, marketing and future direction of one of New Zealand's most recognised FMCG brands. A genuine seat at the table as a key member of the Senior Leadership Team, influencing strategy beyond your immediate remit. Potential to broaden your experience and continue your professional growth. The opportunity to join an agile, entrepreneurial and innovation-led business where great ideas are encouraged, collaboration is valued and talented people genuinely enjoy working together. Based in Wellington's Hutt Valley, you'll enjoy modern offices and a world-class manufacturing facility that reflects Farrah's commitment to quality and innovation. About Farrah's Farrah's is a hugely successful business, operating from stunning offices and a world class 4-hectare manufacturing and distribution facility in Silverstream, Upper Hutt. They are New Zealand's largest and leading manufacturer of wraps and flour tortillas and enjoy a superb reputation in the market and in the trade. Farrah's is constantly pushing to the forefront of technology and quality. Established and thriving, they are well positioned for exponential growth. What's Next This is your opportunity to lead with purpose, innovate with impact and help shape the future of one of New Zealand's most recognised FMCG brands. #J-18808-Ljbffr