Manager - Brand, Content and Delivery

New Zealand Police – Porirua, North Island New Zealand Police is working with the community to make New Zealanders be safe and feel safe. With over 15,000 staff, we provide policing services 24 hours a day, every day. We operate by land, sea and air, manage over 860,000 emergency calls a year and are always actively preventing crime and crashes. We’re working towards specific goals and targets that highlight our intent to work collaboratively with iwi and communities, other government sectors and business partners to deliver ‘Our Business’ and achieve long‑term change. Manager – Brand, Content and Delivery Based at Police National Headquarters, Wellington Grade 22 Police Employee Permanent/ Full Time Nationally Advertised Vacancy JR 6007700 Stand at the stern of the canoe and feel the spray of the future biting at your face Mō te tūnga | About the role Join the New Zealand Police Media and Communications team and help shape how one of New Zealand’s most trusted and visible organisations connects with the public. As the communications landscape continues to evolve, we are building a modern, integrated function that uses innovation, audience insight, and compelling storytelling to inform, engage, and build trust. As Manager – Brand, Content and Delivery, you will lead Police’s external highly regarded communications channels, ensuring our brand, content and digital presence effectively engage the public and support trust and confidence in New Zealand Police. Working closely with senior leaders and teams across the country, you will provide expert advice on brand governance, audience engagement, content strategy, channel performance and reputational risk. You will oversee Police’s social media, website and app presence, along with marketing and advertising programmes that support organisational priorities and community outcomes. In this role, you will drive operational excellence, strengthen team capability and lead continuous improvement across content, publishing and channel operations. Ensuring communications are aligned, audience-focused and effective, you will play a key role in enhancing public trust and confidence while supporting New Zealand Police to achieve its strategic objectives. Key Accountabilities: Lead the delivery of Police’s brand and digital channel strategy Strengthen public trust through effective content and engagement Provide expert communications advice to senior leaders Lead high-performing teams and build organisational capability Drive innovation and operational excellence across communications channels He aha taau e kawe mai | What you’ll bring Whilst we are looking for skills, knowledge and experience relevant to the role, we also place high importance on your state of mind, the alignment of your values with ours, your ability to contribute to and build high performing teams, and the way that you lead yourself or others. To be successful in this role you will: Take a strategic approach to planning and prioritising, know how to build trust and confidence in our diverse communities Demonstrate strategic thinking and sound judgement in complex and ambiguous environments Influence and advise senior stakeholders to achieve organisational outcomes Leads through change and drives continuous improvement Understand our audience and tailor communication accordingly A relevant tertiary qualification at Bachelors level (NZQF Level 7) in Communications, Marketing, Public Relations, Journalism, Media Studies, Digital Communications or a related discipline; or equivalent relevant professional experience (Essential) Postgraduate qualification (NZQF Level 8) in above mentioned specialty or a related field. (desirable) Demonstratable extensive experience in communications, media, marketing, digital engagement, content strategy or related disciplines. Demonstrated success leading communications, marketing or digital functions and delivering large‑scale strategic initiatives This role is based in the Wellington area. Some travel will be required. This role is Leading Leaders level. You can refer to Indicators for Success for further information on the requirements https://www.police.govt.nz/sites/default/files/pd/2026-07/Manager%20-%20Brand%2C%20Content%20and%20Delivery.pdf New Zealand Police is the lead agency responsible for preventing crime and enhancing community safety. It works in partnership with individuals, communities, businesses, and other public sector agencies towards the vision of making New Zealand the safest country. Police is the government’s largest front‑line response agency with around 15,000 staff in large and small communities all over New Zealand and in liaison and policing development roles overseas. Your development is highly valued at NZ Police. Our employees enjoy significant investment in their development not only at an individual level, but also at the team and community practice level. We work hard to match you with work that will both play to your strengths and challenge you in new ways. The work you’ll be engaged in is real, tangible work that directly benefits our frontline and communities. Taken all together, this means we can offer you career path opportunities to progress in your chosen profession and become a more well‑rounded, experienced leader, with opportunities across the range of work we support. All applications must be submitted online and will not be accepted directly via email. All applicants must have the right to work in New Zealand. This position is covered by a collective agreement and salary will commence between $153,652 and $170,724 dependent on skills and experience relevant to the role. If you are an internal applicant, you must apply internally through the police system. You must provide an alternative contact email address and state your future commitments should you be successful in the next stage of the recruitment process. Please note: Deadline for applications is 5:00 pm on Monday 3rd August. Applications may be reviewed prior to the close date as well as contact made with candidates. Interviews are tentatively scheduled for the month of September. If you have any questions about this vacancy, please contact ***************@police.govt.nz #J-18808-Ljbffr