Marketing Specialist - Digital

About the Role This role offers a genuine opportunity to shape the future of digital marketing at Wilson Parking. We're at an exciting point in our digital marketing journey, with a clear strategic direction and significant investment in strengthening our digital capability, customer experience, CRM, lifecycle marketing and marketing automation. As our Digital Marketing Partner, you'll be the organisation's digital marketing subject matter expert, taking ownership of our digital ecosystem and driving initiatives that deliver measurable commercial outcomes. Working closely with the National Marketing Manager and key stakeholders across the business, you'll influence digital strategy while remaining hands‑on in the delivery and optimisation of campaigns across CRM, email, paid media, social, SEO/SEM, website and digital customer journeys. A key focus of this role will be advancing our CRM and marketing automation capability, including the continued development of HubSpot Marketing Hub, while identifying opportunities to improve customer acquisition, engagement, conversion and retention through data‑driven marketing. This role is ideally suited to an experienced digital marketing professional who enjoys combining strategic thinking with hands‑on execution and is looking for the autonomy to make a genuine impact without moving into people leadership. Key Responsibilities Own and optimise integrated digital marketing activity across CRM, email, paid media, social, website and digital customer journeys. Drive performance marketing across search, display and social to improve traffic, leads, conversion and ROI. Lead CRM and marketing automation initiatives, including HubSpot, audience segmentation, lifecycle journeys, personalisation and targeted communications. Continue to build the organisation's digital capability through stronger lifecycle marketing, automation and data‑led campaign execution. Analyse campaign and customer data to identify opportunities, improve performance and maximise marketing investment. Partner with stakeholders across the business to align digital marketing initiatives with customer, marketing and commercial priorities. About You You're an experienced digital marketing professional who enjoys owning outcomes, solving problems and delivering measurable commercial results. You combine strong technical capability with commercial thinking and are confident working independently while influencing stakeholders across the business. You'll bring: Significant experience delivering integrated digital marketing strategies and campaigns across paid, owned and earned channels. Strong hands‑on experience with CRM and marketing automation platforms (ideally HubSpot), including audience segmentation, lifecycle marketing, automated customer journeys and campaign optimisation. Proven experience across paid search, display, social advertising and performance marketing, with a strong understanding of customer acquisition and conversion. Sound knowledge of SEO/SEM, Google Analytics 4, Google Tag Manager, conversion tracking and digital performance reporting. Strong analytical capability, using data and customer insights to identify opportunities and improve commercial outcomes. The ability to manage multiple priorities, build effective relationships and influence positive change across the business. A collaborative approach, growth mindset and genuine passion for continuous improvement and emerging digital technologies. Why Join Us? Join Wilson Parking at an exciting point in our digital marketing evolution, where you'll have the opportunity to influence capability, strategy and performance. Take ownership of a broad digital portfolio and help shape the future of our CRM, lifecycle marketing and marketing automation capability. Enjoy the autonomy to bring new ideas, challenge the status quo and make a measurable commercial impact. Work alongside a collaborative and supportive team that values innovation, continuous improvement and customer‑focused thinking. Be part of a recognised New Zealand business investing in the future of digital marketing. #J-18808-Ljbffr