Digital Specialist

Campfire Digital Recruitment – Auckland airport, North Island Auckland Airport, South Auckland | Permanent Full-time | Global B2B business | Hybrid If you are ready to take genuine ownership of sophisticated digital platforms, this is an opportunity to make your expertise count. You will combine hands‑on marketing automation and website management with the influence to improve customer journeys and digital capability across a global business. ABOUT THE ROLE This Digital Specialist role owns digital performance across marketing automation, websites and customer journeys. You will turn campaign objectives into technically sound digital experiences that improve engagement, conversion and commercial outcomes. You will join an established marketing team operating across multiple international markets. This is a hands‑on position with meaningful ownership, giving you the scope to build, optimise and govern digital activity while coaching regional teams in better ways of working. Build segmentation, nurture programmes, lead scoring and personalised journeys Own website optimisation, content delivery, navigation and on‑site search Analyse performance data and lead A/B testing across digital journeys Ensure campaigns and product launches are technically ready for delivery Guide regional marketers on platform use, governance and digital best practice SKILLS AND EXPERIENCE You are an experienced digital marketer with strong practical capability across marketing automation and website management. You can personally configure campaigns and customer journeys rather than simply brief others to deliver them. You understand the wider marketing objective behind the technology and communicate confidently with stakeholders. You are comfortable taking ownership in a professional corporate environment and balancing hands‑on execution with project leadership. 5+ years of broad digital marketing experience Hands‑on experience with advanced marketing automation platforms Strong website, CMS or ecommerce platform management experience Experience with segmentation, nurture journeys, testing and personalisation Strong stakeholder, project management and analytical capability Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad . #J-18808-Ljbffr