Senior Graphic/ Packaging Designer

We are seeking an experienced Graphic/ Packaging Designer to lead packaging design and visual identity development across our food, health, and consumer product categories. This role will be responsible for shaping packaging strategies, driving innovative design solutions, and delivering high-quality packaging experiences that strengthen brand recognition and consumer engagement. The ideal candidate will have strong expertise in packaging design, excellent creative thinking, and the ability to translate market insights into impactful design solutions. Key Responsibilities Define packaging design strategies and establish visual direction for food, health, and consumer product categories, ensuring consistency across the brand portfolio. Conduct market research and consumer insights analysis to identify design trends, consumer preferences, and opportunities for packaging innovation. Lead the end-to-end packaging design process, including new product packaging development, existing product packaging upgrades, and creative gift set packaging concepts. Develop strong design concepts and creative solutions by identifying product positioning, key benefits, and consumer usage scenarios. Manage the complete packaging design process, covering structural design, visual identity, colour systems, packaging formats, specifications, barcode placement, and material selection. Review, refine, and maintain quality control throughout the design development process to ensure final packaging meets brand and production standards. Key Requirements Bachelor's degree or above in Packaging Design, Graphic Design, Visual Communication, or a related discipline. 5+ years of professional packaging design experience Strong proficiency in professional design software including Adobe Photoshop, Illustrator, InDesign, and other relevant creative tools. Experience leveraging AI-powered creative tools (AIGC) to enhance design exploration and creative workflows. Strong awareness of packaging market trends, consumer preferences, and emerging design directions. Passionate about packaging design with strong creative judgement, strategic thinking, and the ability to deliver innovative design solutions. Ability to collaborate effectively with cross-functional teams including marketing, product, and manufacturing teams. Global design perspective with the ability to understand international design trends and diverse consumer aesthetics. #J-18808-Ljbffr