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Posted 01 August, 2026

General Manager

CGR Services
Auckland, AUK, NZ Full Time
Reference: 3ff5e31990a660a8

Job Description

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General Manager Lead an established dealership with significant growth opportunities Career progression across 20+ brands and nationwide operations High-performance culture with executive support and autonom Lead a successful business. Grow a respected brand. Build your future with Armstrong's. Armstrong's is seeking an experienced and commercially driven General Manager to lead our Dongfeng Greenlane dealership. This is an outstanding opportunity to take ownership of an established business with exciting growth ahead. Reporting to the Regional General Manager, you will be responsible for the dealership's overall performance, leading the Sales and Finance teams while driving profitability, customer satisfaction, and sustainable growth. A key focus of this role is our Used Vehicle operation. We are looking for a leader who understands how to build a successful used vehicle business through strong stock acquisition, inventory management, pricing strategy, and sales performance. As Dongfeng continues to grow in New Zealand, you will also play an important role in expanding the new vehicle business and establishing the dealership as a market leader.

Why Armstrong's?\n

Armstrong's is one of New Zealand's largest and most successful automotive groups, representing more than 20 leading automotive brands across a nationwide network. We continue to invest in our people, our brands, and our future. Our business is growing, creating genuine opportunities for ambitious leaders who want to build long term careers. What sets Armstrong's apart is the opportunity beyond the role. Whether your ambition is to lead a larger dealership, progress into regional leadership, or explore opportunities within our Group Office or Distribution businesses, you'll be joining a company where career progression is encouraged and achievement is recognised. When you perform, opportunities follow.

About the Role\n

As General Manager, you will be responsible for leading the dealership to achieve outstanding commercial and customer outcomes. Your responsibilities will include:

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  • Leading the overall performance and profitability of the dealership
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  • Growing and strengthening the Used Vehicle business
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  • Leading and developing high performing Sales and Finance teams
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  • Driving sales performance, customer satisfaction and market share
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  • Overseeing used vehicle purchasing, stock management and inventory strategy
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  • Managing budgets, forecasting and key business performance measures
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  • Building strong relationships with manufacturer partners and key stakeholders
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  • Identifying opportunities to grow the Dongfeng brand and dealership performance
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About You\n

You are an experienced automotive leader who combines strong commercial capability with exceptional leadership. To be successful in this role you will bring:

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  • Proven success leading a dealership or senior automotive sales operation
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  • Extensive experience in used vehicle sales, purchasing and inventory management
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  • Strong commercial and financial acumen
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  • A track record of delivering profitable business growth
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  • The ability to lead, coach and develop high performing teams
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  • Excellent communication and relationship building skills
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  • A customer first mindset with a passion for achieving results
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  • A full New Zealand Driver Licence and the legal right to work in New Zealand
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Your Next Opportunity Starts Here\n

This is more than your next General Manager role. It is an opportunity to join a winning business that continues to grow, invest, and create opportunities for its people. If you're looking for a business where your leadership will make a real impact today and where your career can continue to grow tomorrow, we'd love to hear from you.

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