Senior Marketing Manager

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Senior Marketing Manager Onset Group Auckland Central, Auckland, NZ

Job DescriptionNewly created role to build and own the marketing blueprint\n

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• Own the entire marketing function for a high-growth enterprise software business
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• Drive global GTM strategy across North America, APAC and Europe
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• Clear pathway for future growth as the business scales internationally
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An exciting opportunity has emerged for an experienced Senior Marketing Manager to join a rapidly growing B2B technology organisation as its first dedicated marketing hire.

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Reporting directly to the Founder, this role offers a rare combination of strategic ownership and hands-on execution. You’ll be responsible for building the company’s marketing engine from the ground up - shaping brand positioning, demand generation strategy and market presence across international markets.

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This is an ideal opportunity for a commercially minded B2B marketer who thrives in high-growth environments and wants genuine influence over business growth.

The Opportunity\n

As the business’s first in-house marketing leader, you’ll own the development and execution of the marketing strategy while partnering closely with Sales and Leadership teams to drive pipeline growth and brand awareness globally.

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Key responsibilities include:

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• Developing and executing the overarching GTM and marketing strategy
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• Owning demand generation campaigns across digital, content, email, events and partner channels
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• Building and optimising the marketing tech stack, reporting and attribution frameworks
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• Defining brand positioning, messaging and content strategy
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• Supporting international market expansion across North America, APAC and Europe
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• Managing external agencies, contractors and specialist partners
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• Establishing scalable marketing processes and laying the foundations for future team growth
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About You\n

You are a strategic yet hands-on B2B marketer with experience driving measurable commercial outcomes in enterprise software or SaaS environments.

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You’ll bring:

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• Experience within enterprise software, SaaS or adjacent B2B technology sectors
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• Proven success delivering demand generation programs that drive pipeline growth
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• Experience marketing to North American enterprise buyers is a plus
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• Strong commercial acumen and a data-driven approach
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• The ability to operate autonomously while influencing senior stakeholders
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• Experience balancing strategic planning with hands-on campaign execution
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• A growth mindset and ambition to build over time
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• Exposure to European markets and high-growth scale-up environments will be highly regarded.
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What’s on Offer\n

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• Opportunity to build a marketing function from day one
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• Significant executive exposure and influence
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• International market focus and growth trajectory
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• Clear progression pathway
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