Search Marketing Specialist

Webzilla is a leading digital marketing agency, recognized as a 2024 Google Premier Partner and ranked in the top 3% of Google strategic partners in Australia and New Zealand. We work with a diverse range of clients across Australia, New Zealand, China, and the United States, delivering exceptional results in digital marketing. We are now looking for an experienced SEM Specialist to join our team and help drive performance across paid search campaigns. Job Overview: As an SEM Specialist at Webzilla, you will be responsible for planning, executing, and optimizing paid search campaigns on Google Ads, Bing Ads, and other platforms. Your role will involve managing keyword strategies, bid management, ad creative, and conversion rate optimization. We are looking for a data-driven individual with a passion for delivering measurable results and continuous improvement. Key Responsibilities: Develop and manage Google Ads and other paid search campaigns Conduct keyword research and optimize bidding strategies to maximize ad performance Monitor campaign performance, providing actionable insights based on data analysis Create and deliver regular reports on KPIs, ROAS, and other performance metrics Collaborate with the internal team to ensure alignment of ad copy and marketing strategies Stay up-to-date with industry trends and best practices to keep our strategies competitive Requirements: Minimum 2 years of SEM experience Hands-on experience with Google Ads and Bing Ads, including campaign setup and optimization Strong analytical skills, with the ability to interpret data and adjust strategies accordingly Excellent communication and teamwork skills Experience with Google Analytics or similar tools for performance tracking Google Ads certification is a plus Proficiency in Chinese is highly preferred for this role. What We Offer: A dynamic and innovative work environment Competitive salary and benefits package Opportunities for career growth and professional development The chance to work with top-tier brands in a global context #J-18808-Ljbffr