Digital Media Specialist - Programmatic & SEM

Digital Media Specialist – Programmatic & SEM Flame Communications Pte Ltd – Tauranga, North Island We are on the lookout for a motivated Digital Media Specialist to join our team and take ownership of programmatic and search advertising across a diverse client portfolio. This is a hands‑on role where you will be working alongside our Campaign and Account Management teams to develop innovative, data‑led media strategies that deliver measurable business outcomes. This role combines strategic thinking, client leadership and campaign oversight. You will be managing live campaigns from day one, so confidence in DV360 is crucial in this role. We are open to someone earlier in their career who has been working independently in this platform and is keen to develop their proficiency here. As an independent agency with a tight team, we value self‑directed learners with strong initiative and the drive to grow as you go. Key responsibilities Planning, building, and optimising Programmatic campaigns in DV360 Setting up and managing audience segments in DV360 using first‑party data, custom intent, and in‑market audiences Managing brand safety and viewability settings including PMP/deal ID setup in DV360 Building and optimising Search campaigns including keyword structure, match type strategy, negative lists, and Quality Score management Conducting keyword research using tools like SEMrush, Google Keyword Planner, or similar Implementing and troubleshooting conversion tracking via Google Tag Manager, including floodlight tags for DV360 and GA4 event configuration Monitoring campaign pacing and performance, and flagging issues early as well as providing solutions Producing clear, insightful reports for internal teams and clients Contributing to digital strategy and staying across industry developments Collaborating with account and strategy teams to deliver strong client outcomes About you Minimum 2 years hands‑on DV360 experience, you need to be operational from day one Understanding of the programmatic ecosystem - DSPs, SSPs, ad exchanges, DMPs, and how they interact Working knowledge of brand safety tools (e.g. IAS, DoubleVerify) and viewability benchmarks Solid understanding of campaign tagging and GTM setup High attention to detail and ability to manage multiple campaigns simultaneously Strong analytical capability with the ability to translate data into meaningful recommendations Excellent communication skills as you will present to clients and work across teams Google Ads / SEM experience (Search and YouTube) - advantageous Familiarity with Meta Business Manager, TikTok, Snapchat, LinkedIn and Reddit - advantageous Relevant qualifications in marketing, advertising, or a related field - advantageous About us At Flame, we buy media differently. We're an independent media agency based in Mount Maunganui, smaller by design, which means less bureaucracy and more time actually working on what matters for our clients. We are growing fast, and our team runs campaigns across Programmatic, Paid Social, Search, Video and Digital Audio for some of New Zealand's most recognised brands. Personalised development plan and support for ongoing training A genuine say in how digital campaigns are run A fun, collaborative team that takes the work seriously without taking itself too seriously #J-18808-Ljbffr