Head of Customer Engagement & Enablement

Head of Customer Engagement & Enablement Reporting to the GM Omni Channel & Digital Experience,our Head of Customer Engagement & Enablementrole bridgesbusiness goals and technology capability - combine technical expertise, commercial rigour and stakeholder management – (you’ll lead a wider team of5DRs)setting clear directionand ensuring ourMartech,Adtechand customer dataecosystem delivers strong customer and commercial outcomes. Lead the vision,strategyand roadmap for TWG’s customer data,loyaltyand personalisation ecosystem. Oversee key customer platforms including Salesforce Marketing Cloud, CDP,Loyalty,Google Analytics,Agentforceand the AdTech stack. Drive end-to-end customer lifecycle and personalisationstrategyacross owned and digital channels. Translate customer,performanceand first-party data into simple, actionable insights for teams and leaders. Partner with Marketing, Product, Trade, Data and Technology teams to embed customer insights into everyday behaviour,planningand prioritisation. Develop frameworks for measurement, automation effectiveness, datausageand responsible governance. Lead,mentorand develop a high-performing team within a shared service model. Build strong vendor and partner relationships to drive platform innovation,reliabilityand return on investment. #J-18808-Ljbffr