Brand, Storytelling & Growth Manager

b.effect Brewing Co. – Queenstown, South Island Wānaka, New Zealand Part Time | Approximately 20 hours per week (with opportunity to grow) Brand, Storytelling & Growth Manager Wānaka, New Zealand Part Time | Approximately 20 hours per week (with opportunity to grow) Help Build One of New Zealand's Best Independent Breweries Most businesses have stories to tell. We have more stories than we have time to tell. We're looking for someone who can change that. At b.effect Brewing Co., we're building more than a brewery & taproom. We're building brands that bring people together, support our community and create experiences people genuinely remember. We're not looking for someone to simply manage our marketing. We're looking for someone to help build one of New Zealand's best independent breweries About Us b.effect Brewing Co. is an independently owned craft brewery based in Wānaka. We brew award-winning craft beers and make real kombucha, alongside b.social, our neighbourhood taproom, restaurant and event space. Our Vision: To be the best craft brewery in the South Island. Our Mission: Produce the best quality beverages, deliver unmatched service and rewarding experiences. Our Purpose: Bring people together and help build better communities. Our Values: Care for it - Our People, Our Community, & Our Place Embrace it - Change is our only constant Own it - Show integrity, take responsibility, and remain humble Simplify it - Strive to do more with less - our planet will love us for it Deliver it - Work hard to deliver tangible value to our customers, our people, the community and our stakeholders. The Opportunity We are looking for a Brand & Storytelling Manager who can connect brand, storytelling and marketing directly to commercial outcomes. This is not simply a social media role. You will help create demand, build brand awareness outside Wānaka, support our sales team in each region and help b.social attract more locals, visitors, functions and events. The role has been designed to grow. As our brands grow, we expect this position to grow with them. We are looking for someone who wants to build a career with us - not simply fill a part-time role. Key Responsibilities Brand & storytelling Website management (Shopify & Wordpress) Digital marketing, SEO & Google Ads Photography, video & content creation Sales support and marketing collateral b.social Tourism & functions growth PR and award submissions AI and workflow innovation Sustainability & Community storytelling What You'll Do Tell the stories behind our brands Discover and share authentic stories about our people, products, customers, community and sustainability. Create engaging content across photography, video, social media, email, PR and digital channels. Plan and maintain a consistent content calendar that keeps our brands active and relevant. Help grow b.effect Support our sales team with campaigns, promotions, sales tools and customer marketing. Build brand awareness in key growth regions and support product launches, events and partnerships. Help drive demand for our core beer and kombucha ranges. Help grow b.social Position b.social as one of Wānaka's must-visit hospitality destinations. Grow functions, events, tourism, off-sales and local engagement through practical marketing. Keep our website, Google Business Profile and online presence current and compelling. Own our marketing Manage websites, SEO, Google Ads, social media, email marketing and analytics. Coordinate PR, awards, partnerships and community communications. Measure results and ensure marketing activity contributes to brand awareness, customer engagement and sales. Use AI to work smarter Use AI to improve research, planning, content creation and productivity. Identify new tools and workflows that create value across the business. Ensure all AI-assisted work reflects our authentic voice and high standards. Who We're Looking For You love beer, kombucha, and the beverage market. You're naturally curious. You ask questions. You notice things other people miss. We have ambitious goals. We want to build the best craft brewery in the South Island and New Zealand's best neighbourhood Tap Room. We expect hard work. We expect initiative. We expect people to genuinely care about what they do. We question the status quo, embrace change and continually look for better ways to work. If you're looking for an easy job, this isn't it. Our team is made up of people who care deeply about the outcome, support one another and hold themselves to high standards. Because this role sits at the heart of our business, we're looking for someone who wants to build a long-term future with us and become part of both our team and the Wānaka community. If you're looking for an opportunity to build something you're genuinely proud of, we'd love to hear from you. What We Offer Flexible part-time role with room to grow Genuine autonomy A supportive, high-performing team Staff benefits and discounts Opportunity to shape two exciting local brands #J-18808-Ljbffr