Growth and Performance Lead

Find Recruitment – Wellington Central, North Island Great brands earn attention. Great performance marketing turns attention into orders. Find Recruitment is delighted to partner with Hell Pizza on the recruitment of their Growth and Performance Lead. Everyone knows Hell – NZs most iconic, unapologetic brand. We're looking for someone who gets excited by customer behaviour, conversion rates, CRM journeys and squeezing every last drop of performance out of digital marketing. If you're the kind of marketer who sees an abandoned cart and thinks "challenge accepted", keep reading. What you'll be doing: You'll own the commercial engine behind Hell's digital ecosystem. That means building smarter CRM journeys, making paid media work harder, improving our website and app experience, and using data to uncover opportunities that grow revenue. You'll work closely with our brand team, but while they're building awareness, you'll be focused on turning attention into action. You'll constantly test, optimise and improve because "good enough" isn't part of the recipe. In this role, you’ll: Own Hell's CRM strategy, from segmentation and automation through to campaign performance. Grow customer retention and lifetime value through smarter digital experiences. Lead paid media performance across search, social, display and retargeting with agency partners. Improve website and app conversion through A/B testing, UX improvements and continuous optimisation. Turn customer and marketing data into actionable commercial insights. Build dashboards and reporting that clearly connect marketing investment to business performance. Champion a culture of testing, learning and continuous optimisation. You'll thrive here if you: Love solving commercial problems with data. Know your way around CRM platforms (e.g. Klaviyo), paid media platforms (Google Ads, Meta Ads and TikTok Ads), and analytics tools such as GA4. Have hands‑on experience in performance marketing and agency management (media and design). Enjoy partnering with technical teams to make digital experiences better. Can explain complex data without making everyone's eyes glaze over. Are curious enough to ask "What happens if we try this instead?" You don't need to be deep in all four areas — CRM, paid media, web/app, analytics — from day one. Strength in two or three of these, plus genuine curiosity about the rest, is what we're after. It’s a bonus if you've worked in: Retail Hospitality QSR E-commerce A fast-moving consumer brand. Why Hell? Because you'll be working on one of New Zealand's most recognisable challenger brands. Established in 1996, Hell is a proudly Kiwi-owned business with 78 stores nationwide. From our Wellington Support Office, we partner with our franchise network to grow the brand, drive sales and challenge convention. We're proudly different. We question assumptions, back bold ideas and expect marketing to deliver measurable commercial results. You'll have the freedom to experiment, the data to make smarter decisions, and a team that values testing, learning and continuous improvement If you're motivated by growth rather than vanity metrics, enjoy solving commercial problems, and want to see the impact of your work in real business results, we'd love to hear from you. #J-18808-Ljbffr