Senior Marketing Manager FTC 12 months

As a Senior Marketing Manager joining us on a 12-Monthfixed-term parental cover at Lotto NZ, you will play a pivotal role in shapingand driving the brand strategy for one of New Zealand’s most trusted brands.You will be responsible for developing and executing marketing plans thatenhance brand awareness, engage our audience, and drive business growth. Thisrole requires a strategic thinker with a creative mindset and a proven trackrecord in brand management. Brand & Communications Planning Develop and implement marketingplans across our product and purpose brands, as well as key business projects. Ongoing management and refinement of campaign and media plans to meetKPIs such as milestones, sales targets, and brand health. Implementation of Brand and Communications Activity Lead and execute marketing campaigns across various channels. Optimize marketing ROI and ensure relevant communications for customersegments. Keep stakeholders informed. Campaign Approvals by Supporting the Wider Team Approve briefs and creative executions. Oversee major promotions and competitions. Manage marketing project budgets. Partnerships and Relationships Build strong partnerships with internal teams and external agencies. Ensure brand consistency across all touchpoints. Functional Marketing Disciplines Analyse marketresearch, as well as customer and sales data to inform strategy. Allocate resources effectively and monitor brand performance. Stay updated with industry trends and champion professional marketingpractices. You’llbe part of the Marketing team who are a passionate group dedicated to bringingjoy to New Zealanders while supporting local communities. Reporting to the Headof Brand Your day-to-day: As a Senior Marketing Manager joining us on a 12-Monthfixed-term parental cover at Lotto NZ, you will play a pivotal role in shapingand driving the brand strategy for one of New Zealand’s most trusted brands.You will be responsible for developing and executing marketing plans thatenhance brand awareness, engage our audience, and drive business growth. Thisrole requires a strategic thinker with a creative mindset and a proven trackrecord in brand management. Your team: You’llbe part of the Marketing team who are a passionate group dedicated to bringingjoy to New Zealanders while supporting local communities. Reporting to the Headof Brand A bit about you: As anexperienced marketing manager, you will be passionate about what you do and beproud of it. You will have: Comprehensive understanding offundamental marketing principles and strategy Proven experience leadingsuccessful end-to-end marketing campaigns Extensive knowledge of the NewZealand media landscape Solid commercial acumen with aresults-driven attitude Experience managing media andcreative agencies A customer-driven approach Strong communication skills and aconfident presenter Good creative eye with exceptionalattention to detail Proven ability to create andembrace new ideas and change, and to encourage innovation in others Ability to manage time andprioritise workload in order to juggle multiple tasks and meet deadlines A punctuation and grammar stickler An enthusiastic, curious andcollaborative, problem-solving attitude Lots of drive, energy and passion for the achievement of Lotto NZ’sgoals How we care for you / Me pēhea tā mātou tiaki i a koe: To help you win at work and beyond, we’ve created some purposeful ways to look after you, your whānau and the community we share. Some of this includes: Flexibility to have the work-life balance that suits both you and the people you care about via our hybrid working model. Extra paid leave for days like Lotto Day at Christmas and Volunteer Day. Recruitment referral bonus. AccessPerks, our staff discount programme, with great deals and everyday savings across popular NZ brands. Modern office in Newmarket plus barista coffee machine. An array of health and wellness benefits such as free flu jabs, access to EAP and onsite gym. Cancer Care Programme: access to comprehensive cancer support, including personal health coaching and educational resources. Free and confidential for employees and their whānau. Opportunity to join any of our Inclusion, Diversity, Equity and Wellbeing networks. Enjoy fresh fruit, biscuits, coffee, breakfast, and a selection of teas on us! * some of these items have specific eligibility criteria Come as you are / Haere noa mai: We want you to feel at home when you’re with us. We accept you and celebrate you exactly as you are, no matter your background. At Lotto NZ, we believe that when everyone’s in, everyone wins. That’s why we’re committed to and intentional about building a diverse and inclusive workforce that our customers and communities can feel a part of. Our focus is to create an environment where you thrive, and where people from all backgrounds feel seen, heard, and understood! This is your opportunity to join a group of good people, with good vibes who support each other like whānau. We want you to feel comfortable throughout the recruitment process, so please feel free to let us know if there is anything you need to allow you to participate equitably. Don’t worry if you think you don’t tick all the boxes – if you have passion and interest, we would love to hear from you. While applications from any background are actively encouraged, the right to work in New Zealand is a must. #J-18808-Ljbffr