Marketing Automation Lead

At AMP Wealth Management New Zealand, we’re here to help people create their tomorrow. We’re a leading provider of KiwiSaver and financial wellbeing solutions, supporting New Zealanders to make confident decisions about their future. We’re looking for an experienced Marketing Automation Lead, to shape smarter, more personalised customer journeys across the AMP and enable.me brands. This is a senior leadership role where you’ll bring together data, technology and lifecycle marketing to drive acquisition, engagement and better customer outcomes. In this role you will: Lead AMP's marketing automation and customer lifecycle strategy to drive acquisition, engagement, retention and growth. Own customer journey orchestration, personalisation and lead nurture programmes across multiple brands and channels. Partner with Technology and Data teams to evolve marketing platforms, customer data capabilities and automation frameworks. Use data, insights and analytics to optimise customer experiences and deliver measurable business growth Lead a high-performing team and drive the adoption of best-practice marketing automation across the business. 10+ years’ experience in marketing automation, CRM, customer lifecycle marketing or marketing technology leadership roles. Proven experience leading marketing automation functions in complex, customer-focused organisations. Deep expertise in marketing automation platforms, customer journey orchestration, segmentation and personalisation. Strong understanding of CRM, lead nurturing, customer lifecycle marketing and digital marketing channels. Experience using customer data, behavioural insights, analytics, attribution and optimisation to drive business outcomes. Knowledge of marketing technology ecosystems, customer data platforms and campaign measurement. Experience managing agency, technology and platform vendor relationships. Strong people leadership, coaching, stakeholder management and relationship-building skills. Commercial acumen, sound judgement, accountability and the ability to drive change in an evolving environment. Marketing automation, CRM, analytics or customer experience platforms would be advantageous. Who we are – ko wai tātau We're a leading provider of KiwiSaver, helping our clients to determine the best strategies to reach their financial goals. We also offer a range of general insurance products to help provide financial security, including house, car, contents, and travel insurance. Our purpose – helping people create their tomorrow – describes why we exist and our commitment to customers, partners, the community, and other key stakeholders. At the heart of everything we do is our commitment to deliver strong and sustainable outcomes for our customers, to help them get where they want to go in life. We recognise the vital role business needs to play to support our communities. That’s a key part of who we are and what we do. We’re proud to be: Pride Pledge certified. Living Wage accredited. Partner of mental health charity Voices of Hope Te whakaute hei paparahi, kia toitū tea o hurihuri nei - Care is the foundation of living a meaningful and sustainable life. At AMP we are dedicated to fostering an inclusive and culturally rich environment that reflects New Zealand and celebrates the diversity of our workforce. A key part of our journey is to embed Māori customs and protocols into our business practice. We encourage our people to engage and build competency in this space, as we strive to foster stronger connections with each other, our customers, partners, and the communities we serve. Financial wellbeing is key to leading a fulfilled and happy life. But wellbeing for us is about more than just money. Which is why in addition to several market-leading financial benefits, we provide our people with opportunities and support to develop and grow their careers as well as a range of wellbeing initiatives, including: Up to 6% KiwiSaver employer contribution. Life insurance and income protection insurance. Great discounts on home, contents and vehicle insurance. Top up parental leave payments (26 weeks) and KiwiSaver payments while you are on parental leave. WeFlex – our flexible working programme. Access to confidential counselling, nutritionists, financial advice, and wellness coaching for you and your immediate whānau. Volunteering programme with our incredible charity partners. So, if like us you have a passion for helping Kiwis achieve a brighter future. #J-18808-Ljbffr