Assistant Marketing Manager | Luxury Car Brand | Automotive

Assistant Marketing Manager | Luxury Car Brand | Automotive Dynamic Human Capital Pte Ltd – Queenstown About the role Assistant Marketing Manager for a luxury car brand, responsible for managing and overseeing all relevant channels, platforms, and projects with the objective of strengthening brand amplification and enhancing brand equity. Key responsibilities Manage and oversee all relevant channels, platforms, and projects with the objective of strengthening brand amplification and enhancing brand equity Develop, plan, and oversee all paid media initiatives to achieve business objectives, including ATL, BTL, digital advertising, print advertisements, OOH, radio, TV, paid partnerships, affiliate marketing, and other relevant paid media activities Oversee all areas of the showroom and service centre to ensure the retail environment is well maintained, aligned with brand guidelines, and continuously enhanced to improve customer experience Develop, structure, and expand an effective CRM programme Manage and support aftersales business objectives through marketing strategies and media plans Conceptualise and execute all events and physical engagements to achieve business objectives while adhering to the approved budget Manage and collaborate closely with the PR/Media agency to engage media and influencers, with the objective of strengthening local brand equity Cultivate, manage, and execute assigned partnerships Prepare monthly budget and expense reports, including accruals Manage communications across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, website, media relations, EDM marketing, SMS marketing, direct-to-consumer collaterals, branding and tactical campaigns, and other relevant channels About you Minimum Bachelor's degree in Business, Marketing, or a related field At least 6 years of relevant work experience Proven track record of delivering successful marketing campaigns and projects Strong written and verbal communication skills Highly organised and analytical in a fast-paced environment Meticulous with strong attention to detail Ability to perform under pressure and manage multiple concurrent projects and deadlines Strong teamwork capabilities Proficient in MS Office applications, Canva, CapCut, and basic Adobe Photoshop skills Possess a valid Class 3/3A driving licence #J-18808-Ljbffr