Marketing Executive at Tourism Holdings Limited

Marketing Executive Tourism Holdings Limited in Auckland City, N, NZ. This Full time on site position offers great opportunities for career growth. About us Kiwi Experience specialises in delivering hop-on-hop-off and small group adventure travel. It is an award-winning New Zealand tourism business that has been showcasing Aotearoa/New Zealand for over 35 years. We are the original and the very best at what we do. Kiwi Experience is a business of Tourism Holdings Limited (thl); the largest provider of holiday vehicles for rent and sale globally. Discover Waitomo Group, which includes Waitomo Glowworm Caves, Ruakuri Cave, Aranui Cave, the Legendary Black Water Rafting Co., and the Waitomo Homestead. Summary Are you a creative and results-oriented marketing professional passionate about New Zealand and adventure? Discover Waitomo and Kiwi Experience seek a dynamic Marketing Executive to join our team. You'll play a key role in promoting our world-renowned tourist attractions and adventures and showcasing New Zealand to the global youth travel market via Kiwi Experience. You’ll drive brand awareness and generate leads across digital and traditional channels. Responsibilities Campaign Execution: Implement and execute marketing campaigns and tactical offers, collaborating with the Tourism Marketing Manager for strategy. Content Management: Oversee the website content for Discover Waitomo and Kiwi Experience, ensuring it's fresh and engaging. This includes assisting with crafting new tour descriptions and managing Google My Business profiles for all attractions. Content Creation & Sourcing: . Manage guest communication content and pre/post-trip email journeys, along with itinerary content Brand Advocacy: Manage the Kiwi Experience community's Facebook page, fostering engagement and building brand loyalty. Social Media: Develop and implement a comprehensive social media strategy in partnership with an agency across relevant platforms (e.g., Instagram, Facebook) to increase brand awareness, grow follower base, and drive engagement. Content Briefs: brief in signage and other marketing-related materials to third-party agencies. Media & Influencer Relations: Coordinate media and filming requests and co-manage a travel influencer program under the guidance of the Tourism Marketing Manager. Partnership & Third-Party Management: Work with the trade team to provide marketing materials and tools. Manage requests for content by third parties, including media, websites, and other partners. Collaborate with external agencies to manage user-generated content and facilitate prize campaigns. Reporting & Asset Management: Provide monthly reports on marketing outcomes. Manage the Waitomo and Kiwi Experience online asset and brand library. Event Support: Assist with event marketing for The Waitomo Trail run and other industry events/onsite celebrations. Qualifications Bachelor's degree in Marketing, Communications, Public Relations or a related field (or equivalent experience). 3+ years of experience in a marketing role, preferably within the tourism, hospitality, or adventure industry. Strong understanding of digital marketing principles (SEO, SEM, social media marketing) and content creation best practices. Excellent written and verbal communication skills, with the ability to craft persuasive and engaging content. Practical working knowledge of Canva or similar tools. Proven ability to manage multiple tasks effectively and prioritise workload in a fast-paced environment. A passion for adventure tourism and a strong interest in New Zealand's unique offerings. We are an equal opportunity employer and we aim to recruit a diverse range of people with a diverse range of talents to help us achieve our goals. Note that only selected candidates will be contacted. Your privacy is important to us. Our privacy policy explains how we collect, process, use, store and disclose your personal data, as well as your rights associated with that data. This policy is provided in a layered format so you can click through to the specific areas set out below. Please also use the Glossary at the end of the document to understand the meaning of some of the terms used. https://www.thlonline.com/privacy #J-18808-Ljbffr