Digital Marketing Specialist

Company Description Douglas Furniture & Joinery is a Christchurch-based manufacturer specializing in custom joinery and steel fabrication solutions for commercial and institutional environments. Another sector we are working in is residential joinery. The joinery team designs and produces items such as desking (including height-adjustable and pod systems), reception counters and seating, boardroom and meeting tables, shelving, storage systems, lockers, display units, and bespoke furniture. For the residential market the Team design & manufacture k itchens, bathrooms & laundries, wardrobes, storage solutions & general joinery. The steel fabrication team creates steel desk frames, student desks, table bases, racking and display shelving, bar leaners, benches, planter units, and specialist stands and brackets. Together, these capabilities enable the company to deliver tailored, end-to-end furniture, joinery and fit-out solutions that meet diverse client needs across workplaces, education, and public spaces. Role Description The Digital Marketing Specialist will plan, execute, and optimize online marketing initiatives to promote Douglas Furniture & Joinery’s products and brand. This part-time, on-site role(with some hybrid opportunity) based in the Christchurch Metropolitan Area involves managing social media channels, coordinating content calendars, and developing campaigns that showcase custom joinery, steel fabrication, residential joinery & custom commercial work across our Brands. The specialist will oversee website updates, track performance using web analytics tools, and report on key metrics to inform marketing decisions. Day-to-day responsibilities include creating and scheduling posts, managing online advertising, improving search visibility, website(s) content management and engaging with clients and prospects through digital platforms. The role also collaborates with sales and production teams to align marketing activities with business objectives and to support lead generation. Qualifications Strong skills in Digital Marketing and Online Marketing, including campaign planning and execution. Experience in Social Media Marketing across major platforms to build brand awareness and engagement. Proficiency in Web Analytics tools to measure performance, track conversions, and optimise campaigns. Effective Communication skills for clear, professional interaction with internal teams and external audiences. Knowledge of SEO/SEM, email marketing, and content marketing best practices. Ability to create basic visual assets (e.g., using Canva or similar tools) and collaborate with designers when needed. Strong organisational skills, attention to detail, and ability to manage multiple projects in a fast-paced environment. Relevant qualification in marketing, communications, or a related field, or equivalent practical experience. Experience in B2B marketing, manufacturing, or construction-related industries is an advantage. #J-18808-Ljbffr