Head of Brand | Newmarket

Metlifecare is redefining retirement living in New Zealand. We’re creating vibrant communities, places of belonging, and villages full of life, with every village offering its own unique personality and customer experience. We’re now looking for an exceptional Head of Brand to lead the evolution of one of New Zealand’s largest and most recognised retirement village providers. This is a rare opportunity for a commercially savvy and strategically minded brand leader to shape how Metlifecare is positioned in market, while leading a highly capable creative marketing team and brand function. The role: Reporting to the Chief Sales & Marketing Officer, this position will own the development and execution of Metlifecare’s overarching brand strategy across Masterbrand, village positioning, customer experience, and creative direction. This role covers work across strategy, creativity, customer insight, and commercial performance. It is intended to bring together brand storytelling, customer engagement, and market positioning to strengthen brand equity and drive customer preference. You will lead a high-performing team and work closely with senior stakeholders across marketing, sales, operations, and village leadership to ensure a consistent and compelling brand experience nationwide. Key responsibilities Lead and develop overarching brand strategy and positioning Drive brand governance and consistency across all channels and customer experiences Shape integrated messaging and storytelling frameworks Lead creative direction across campaigns, content, digital, print, and village marketing Balance masterbrand integrity with locally relevant village identities Use customer insights and market intelligence to inform brand decisions Champion innovation in customer engagement and brand expression Partner with operational teams to ensure the brand comes to life across the resident journey Lead, coach, and inspire an in-house brand and creative team About you You will be an experienced senior brand leader who combines strategic thinking with strong commercial acumen and creative excellence. Your background and experience would ideally be in property, retirement living, hospitality, or multi-site environments along with: Significant experience leading enterprise or multi-site brands Proven success developing and executing brand strategy at a senior level Strong leadership experience managing creative and marketing teams Exceptional stakeholder management and influencing capability Experience balancing national brand consistency with local market relevance A customer-first mindset backed by insight and data-driven decision making Confidence operating at executive level and contributing strategically to business outcomes This is more than a brand role; it’s an opportunity to shape the future of a purpose-led organisation that’s changing perceptions of retirement living in New Zealand. About Us: Established in 1984, Metlifecare is a leading owner and operator of retirement villages, providing rewarding lifestyles and care to more than 7,200 New Zealanders. We pride ourselves on providing retirement communities in which people are empowered to be the very best version of themselves. Company Benefits 3 paid wellness days per annum 1 paid day of leave to celebrate your birthday each year Health Insurance - automatic cover free to all permanent staff 26 weeks of parental leave on full pay and 5 days paid leave for partners. Kiwisaver payments continued for those opted in over the age of 65 years Employee assistance program (EAP) Access to thousands of online training modules and courses from some of the world's leading learning specialists Education, Development and Training Support Follow us on our socials@metlifecarecareers #J-18808-Ljbffr