Founding Content Creator

About the role Sentry AI is hiring a founding content creator to own our content strategy and creation: short-form, organic, founder-led content across Instagram, TikTok and LinkedIn. You are our second hire in a small, rapidly growing NZ startup. The socials are yours, and you work directly with the founder every day, helping him direct and create his own content alongside yours. We are an AI agency in Eden Terrace building production AI for businesses across ANZ and APAC: agents, voice AI, AI training, and internal systems of our own that most companies have not thought of yet. Almost nobody outside our clients sees that work. Your job is to change that. We want a passionate creative to be embedded inside the company, on camera and behind it, turning the daily work into short-form content and growing the brand from zero. We want the person who can be that engine for Sentry. This is not a social media manager role, and there is no scheduling tool between you and the audience. You find the story, film it, edit it, post it, read the numbers, and post again tomorrow. What you will build Own Sentry's Instagram, TikTok and LinkedIn end to end: the calendar, the filming, the edit, the publishing and the numbers. Ship short-form daily: office culture, build-in-public engineering stories, the founder, yourself and the engineering team as a recurring character. Help the founder direct and create his own content: find the angle, shape the hook, shoot it and cut it. Document our flagship internal projects as ongoing series: the Sentry company brain, our voice AI agents, and the sovereign NZ model we are training. Take a camera into Auckland: street interviews on how people actually feel about AI. Invent repeatable formats, kill the ones that do not work, and double down on the ones that do. The stack Capture. iPhone, wireless mics, whatever the shot needs. We buy the kit you make the case for. Platforms. Instagram Reels, TikTok, LinkedIn, YouTube Shorts. Short-form first, everywhere it travels. AI. Claude, ElevenLabs, image and video models. We are an AI company. AI belongs in your workflow, on camera and off. What we look for Someone who wants to grow their personal brand alongside the Sentry brand. An account that proves it. Your own page, a brand you ran, one video that blew up: show us content you made and what it did. Comfortable on camera with a personality that carries. You will be a recurring character, not just the person holding the phone. Hooks. You know why a viewer stays past the second second, and you can explain the choice. Speed. You can take a moment from this morning and have it posted by this afternoon. Real curiosity about AI. You do not need to write code, but you need to be able to explain what we build in plain language, and want to get better at it. The right to work in New Zealand, and able to be in the Eden Terrace office roughly 2 to 3 days a week, flexing with whatever the filming needs. Nice to have You have grown an account from nothing and can talk through exactly what worked. Editing depth: motion graphics, captions, sound design. Street interview or presenting experience. Any history in tech or AI, even if it is just obsessive interest. None of these are requirements. What you get back NZ$60,000 a year to start, with rapid growth built in: we agree social growth milestones together, and your pay steps up as you hit them. Serious ownership: you are building the brand around one of New Zealand's most exciting AI startups, and the content strategy is yours to build, not inherit. An entire AI company as your set, and a founder who will get on camera whenever the idea needs him. Kit and tools paid for: camera gear, editing software, and the AI tooling we use every day A ground-floor seat aimed at Head of Content: hit the growth milestones and this becomes that role, with you hiring the team behind it. #J-18808-Ljbffr