Digital & Demand Marketing Manager

We Go Beyond for A Safer World Te Tūranga – About the Role Due to an internal move within the team, we’re looking for an experienced Digital & Demand Marketing Manager to lead the strategy, planning and delivery of Tait's global demand generation and digital marketing programmes. Working closely with the Head of Marketing - Creative & Growth, you'll drive pipeline growth, customer engagement and marketing performance through integrated campaigns, marketing automation, CRM, website optimisation and digital channels. Leading a team of marketing specialists, you'll build capability, foster collaboration and ensure marketing activity delivers measurable business outcomes across our global markets. Key Responsibilities Lead integrated global demand generation programmes that drive pipeline growth, customer acquisition, retention and revenue objectives. Optimise Tait's digital ecosystem, including websites, SEO, SEM, CRO and digital marketing channels. Oversee HubSpot CRM and marketing automation, ensuring effective lead nurturing, reporting and sales alignment. Lead, coach and develop a team across campaigns, CRM and digital marketing, creating clarity, accountability and a culture of continuous improvement. Partner with stakeholders across global marketing, regional marketing, sales, and the wider organisation to deliver aligned, customer-focused marketing initiatives. Use data, insights and performance reporting to optimise marketing investment, improve customer experiences, conversion optimisation and demonstrate measurable business impact. About You You are a commercially minded marketing leader with extensive experience driving growth through data-led demand generation and digital marketing strategies. Equally comfortable operating at a strategic and hands‑on level, you know how to translate business priorities into high‑performing campaigns, digital experiences and marketing programmes. You enjoy leading and developing people, building strong stakeholder relationships, and creating a culture focused on results, innovation and continuous improvement. To be successful in this role, you'll be able to demonstrate: Proven experience leading digital marketing and demand generation strategies that drive engagement, pipeline growth and measurable commercial outcomes. Expertise in marketing automation and CRM platforms (ideally HubSpot), including lead nurturing, segmentation, attribution, workflow development and reporting. Strong capability across digital channels, including website management, SEO, paid search, paid social, digital advertising, email marketing and conversion rate optimisation (CRO). Experience leveraging digital analytics, customer data and performance insights to optimise campaigns, customer journeys and marketing investment. Proven experience leading digital transformation initiatives, website optimisation programmes and the implementation of marketing technology solutions. Strong leadership and stakeholder management skills, with the ability to align digital and performance marketing strategies across marketing, sales and business teams in a global environment. What's in it for You? We are an employer that is committed to making a difference for families and communities and supporting people to build rewarding careers. We achieve this through employing people who connect with our Values (Commitment to listen. Courage to Act and Integrity to Deliver) that underpin our way of working together. We are committed to investing in our people, developing both individuals and teams to support a high‑performance culture. Benefits We prioritise your wellbeing through health insurance after 12 months, annual flu vaccinations and extra sick leave in your first year. We provide a comfortable work environment through modern office facilities with free onsite parking, gym, and café. We recognise your commitment through long service benefits. We balance work with fun through our active social club! About Us For more than 50 years, Tait Communications has been designing, delivering, and supporting critical communications networks for public safety, transportation and utility customers around the world. Founded in Christchurch by Sir Angus Tait, we now have a network of customers and offices that spans the globe. Our employees value being part of a creative team committed to providing technological solutions that make a real difference to the communities we support. By joining Tait, you'll be joining a community of people with a wealth of knowledge and expertise, who care deeply about their work and the genuine impact it has for our customers, and who support each other to grow and develop. Diversity & Inclusion Statement Tait Communications is committed to fostering a diverse, equitable and inclusive workplace where everyone feels valued, respected and empowered to succeed. We are encourage applications from all backgrounds to apply. We encourage applications from all backgrounds to apply. At Tait Communications, the work experience is shaped by our culture, values, sustainability commitments, and the way we recognise success — but most of all, by our people. Our team is self‑disciplined, curious, and collaborative, guided by trust, humility, and integrity. We put the team first, challenge ourselves to do better, and keep our promises. These values guide how we work together and with our customers, and underpin our reputation as a global leader in critical communications. At Tait Communications, we design and deliver critical communication systems that help keep communities safer and industries operating more efficiently around the world. If you join us, you won’t just be starting a new job; you’ll be taking the first step towards a rewarding career with a Company that truly makes a difference. #J-18808-Ljbffr