Product Manager

This role connects Shenzhen's product engine with New Zealand's market execution. You'll own GTM strategy for the NZ market — market analysis, pricing, channel strategy, and launch execution across Anker, Soundcore, and Eufy product lines. This is a Chinese-expatriate role based in Shenzhen, working closely with the NZ local team. What You'll Do Analyze market trends, competitors, and target customer groups to develop effective GTM strategies Define product positioning, pricing strategy, sales channels, and promotion plans Manage new product launches end-to-end — from market research to channel execution Collaborate with product, sales, marketing, and supply chain teams Monitor GTM execution and adjust strategies based on market feedback Manage GTM budgets to ensure efficient resource allocation What We're Looking For 3-5 years of GTM, product marketing, or sales strategy experience Consumer electronics or FMCG industry background preferred Strong data analysis and market research capabilities Chinese + English fluency required (both working languages) Excellent cross-functional collaboration and project management skills Willingness to work across time zones (NZ + China) Why Join? NZ is a standalone market with real autonomy — your GTM decisions directly impact P&L Fast-growing region with 50%+ YoY target Gateway role to broader ANZ and SEA regional opportunities #J-18808-Ljbffr