Posted 15 August, 2026
Senior Marketing Advisor
New Zealand Government
Wellington, WGN, NZ
Full Time
Reference: a4e644aee837bcca
Job Description
Mō te tūnga | About the role Behind every future sailor, soldier and aviator is a decision to take that first step. As Senior Marketing Advisor, you'll help make that happen. Joining Defence Recruiting's close-knit Marketing and Communications team, you'll play a key role in attracting talented New Zealanders to careers in the Navy, Army and Air Force. Working alongside the Marketing and Communications Manager, Marketing Automation Specialist and Marketing Projects Coordinator, you'll help shape and deliver recruitment marketing campaigns that attract the talented people NZDF needs for the future. From billboards and train station advertising to digital, social and content campaigns, you'll create marketing that reaches audiences across Aotearoa and inspires them to explore a career in service. Using audience insights and campaign performance data, you'll help refine our approach and deliver recruitment outcomes that make a real difference. Some of your key responsibilities will include: Leading the planning and delivery of integrated recruitment marketing campaigns. Using audience insights, market intelligence and campaign performance data to drive decision-making. Managing relationships with creative agencies and external suppliers. Supporting and mentoring team members while contributing to a positive and collaborative team culture. Producing and overseeing content across digital, social, web, video and print channels. Presenting campaign outcomes, insights and recommendations to senior stakeholders. Based in Wellington, this role offers variety, visibility and the opportunity to create campaigns that directly influence how NZDF attracts future sailors, soldiers and aviators. Flexible working arrangements are available once established in the role. Ngā pūkenga me ngā wheako | Skills and Experience We're looking for an experienced marketer who combines strategic thinking with a practical, hands-on approach. You'll be equally comfortable developing campaign strategy, working with creative partners, analysing performance data, and building strong relationships with stakeholders across the organisation. To be successful, you'll bring: Demonstrated success delivering multi-channel marketing campaigns and initiatives. Strong stakeholder engagement and influencing skills, with the ability to communicate effectively at all levels. A data-informed approach, using insights and market intelligence to drive decisions and improve outcomes. Experience leading, mentoring or supporting others, coupled with a collaborative team-first mindset. Excellent organisation, project management and communication skills, with the ability to balance competing priorities in a fast-paced environment. It would be advantageous if you also have experience in recruitment marketing, employer branding, digital content creation or Adobe Creative Suite, along with a relevant tertiary qualification. Most importantly, you'll be someone who enjoys working in a small team, building strong relationships and creating marketing that delivers real results. Nōu te rourou | What's in it for you Your skills and dedication deserve recognition, and NZDF delivers with competitive pay matched to your experience. Fully funded life cover of up to $300,000 and critical illness protection. Discounted additional insurances, free will services and savings schemes for the Defence community. Expert financial guidance and mortgage broker services. Find all our benefits and more on the Force 4 Families website. NZDF champions diversity and inclusivity, valuing every member and fuelling their success. We embrace uniqueness, understanding that diverse teams drive creativity, innovation, and excellence. With an open door to all - irrespective of gender, ethnicity, ability, age, or family dynamics - NZDF offers a flexible, empowering work environment. Join us in shaping a brighter future, where everyone thrives. #J-18808-Ljbffr