Salesforce Marketing & Lifecycle Manager

UDC Finance has grown alongside the businesses that have built our country's economy like transport, forestry, agriculture and manufacturing, and we're proud to be New Zealand's finance company. We are one of the largest finance companies operating in the New Zealand market. We're looking for an experienced Salesforce marketing specialist to lead the development and optimisation of UDC's customer lifecycle marketing capability. This is a unique opportunity to take ownership of our next-generation Salesforce ecosystem, including Marketing Cloud Next, Data 360 and Marketing Intelligence , helping us deliver more personalised customer experiences, improve marketing performance and unlock greater value from our first-party data. Working across Marketing, Customer Experience, Data and Technology, you'll combine strategic thinking with hands-on delivery to build audiences, create automated journeys, drive lifecycle programmes, improve customer retention and marketing measurement. Key responsibilities Own and optimise Salesforce Marketing Cloud Advanced, Data 360 and Marketing Intelligence. Design, build and optimise customer lifecycle journeys across acquisition, onboarding, retention, cross-sell and reactivation. Develop audience segmentation and personalisation strategies using first-party customer data. Use data and insights to improve customer engagement, conversion and retention. Partner with digital media teams to improve audience targeting, attribution and campaign performance. Develop reporting and dashboards that connect marketing activity to business outcomes. Maintain platform governance, data quality, privacy and compliance standards. Act as UDC's Salesforce marketing subject matter expert and trusted advisor. What we're looking for 5+ years' experience in marketing automation, CRM, lifecycle marketing or marketing technology. Strong hands-on experience with Salesforce Marketing Cloud. Experience developing and optimising automated customer journeys and lifecycle programmes. Strong understanding of segmentation, personalisation and data-driven marketing. Excellent stakeholder management and communication skills. A proactive and commercially minded approach to problem solving. Preferred experience Salesforce Marketing Cloud Next Salesforce Data 360 (Data Cloud) First-party data activation and audience management GA4 and digital marketing analytics Marketing attribution and ROI measurement Financial services or other regulated industries We are proud of our heritage, but focused on future growth alongside our customers' success. As part of our team you'll have access to a range of people focused benefits like flex working, a strong team culture, competitive salary, KiwiSaver, life insurance and trauma protection, subsidised medical cover and banking, and enhanced parental leave and childcare support. We value our teams diversity and offer a friendly and professional welcoming environment where we work together to help you be successful and develop your potential and your career. If you're passionate about customer lifecycle marketing, marketing automation and using data to create better customer experiences and business outcomes, we'd love to hear from you. Applications close COB Wednesday 19th August 2026 . #J-18808-Ljbffr